At Cannes Lions, Criteo CEO Michael Komasinski joins Ari Paparo to discuss the future of commerce media, OpenAI advertising, AI-powered discovery, retail media, agentic commerce, and how brands can measure success in the evolving AI ecosystem. Takeaways How Criteo&#x27;s OpenAI partnership is reshaping AI advertising. Why commerce media is expanding beyond traditional retail media. The importance of measurement, incrementality, and AI-driven discovery. How retailers can stay competitive in the era of AI shopping assistants. Chapters00:00 Welcome &amp; Criteo&#x27;s Evolution01:31 Privacy Sandbox, AI &amp; Industry Changes04:31 Inside Criteo&#x27;s OpenAI Partnership06:16 How OpenAI Advertising Works for Brands08:19 Where AI Ad Budgets Will Come From10:17 The Reality of Agentic Commerce11:40 AI Shopping Assistants &amp; Retail Media15:12 Measuring AI Advertising Success17:46 Retail Media Challenges &amp; Brand Expectations19:13 Why Criteo&#x27;s Buy &amp; Sell Strategy Matters20:51 The Future of Commerce Media22:24 Why Retailers Can Win in the AI Era Guests: Ari Paparo Learn more about your ad choices. Visit megaphone.fm/adchoices

How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

Marketecture: Get Smart. Fast.

Oh, hello. I'm Jeremy Bloom, co-founder and CEO of Marketecture Media. And boy, do I have news for you. Marketecture Live is back. And if you've been watching from a distance thinking, that looks phenomenal, but a trip to New York is just a bridge or several too far. We've got great news for you. We're bringing Marketecture Live to the beating heart of Adland. That's right. On September 23rd, 2026.

Marketecture Live is coming to Chicago. We're going to be bringing the same sold out energy, sharp insights and industry defining conversations to the center of advertising's biggest transformations for media and commerce to AI tech and modern marketing. This is where the people shaping what's next for the ad industry will be, want to be and need to be. Early registration is live now.

So lock in your ticket at chicago.marketecturelive.com. Again, lock in your ticket at chicago.marketecturelive.com. Disclaimer, I live in Chicago. It's not Chicago. It's Chicago.

Welcome, everyone. Welcome, everyone. Hey, Ari. Hey, how you doing? I'm very well. So thank you all for coming to the beautiful, pretty old yacht. We're in the shade, which hopefully is good enough for everybody. We have the fans. It's got everything like that. So we're excited. You know, I was talking to someone earlier about there's like a thousand panels a day, but most panels only have like two people come to them, right?

So I'm pretty excited about this turnout. Yeah, no, they must be interested in what you have to say must be subscribers to marketecture. I don't think we have this many. So you've been on the job for how long? A year, year and a half? 16 months. 16 months. You're not counting or anything? I'm not counting. How is it?

How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

Read the full transcript

The candid version is on a podcast,
not the earnings call.

How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.