In this episode, Dave delves into the untapped potential of Reddit as a powerful marketing platform for e-commerce brands. Danny Kirk, founder of ReddiReach, shares valuable tips on how you can build organic engagement, what the bread and butter paid strategies are, and how you can avoid the common pitfalls when marketing on Reddit. Whether you have years of experience or just starting on Amazon, learning how Reddit can be useful to your brand&#x27;s visibility, AI training data, and SEO rankings. Timestamps: 00:00 - How Reddit can be a game changer for e-commerce brands 02:08 - Why Reddit is important 04:09 - Organic vs. paid strategies: which to do first? 06:54 - The long-term Reddit game plan as a marketer 07:42 - Reddit account policies and managing multiple accounts 08:34 - Understanding Reddit&#x27;s point system 11:18 - Handling fake / bad reviews and how to avoid getting roasted 13:31 - Which niches perform well on Reddit 19:21 - Organic growth strategies and avoiding negative brand perception 20:24 - Do&#x27;s and don&#x27;ts for effective engagement and storytelling 24:19 - Building your own subreddit: long-term branding play 27:08 - Leveraging Reddit for SEO and Google rankings 28:57 - Impact on AI recommendations and product ranking in LLMs 34:28 - How to connect with Danny Kirk Resources &amp; Links: ReddiReach Mochi Social - Community Content Planner Danny Kirk on LinkedIn

E648: The Do's and Don'ts of Marketing on Reddit

The Ecomcrew Ecommerce Podcast

# Full Transcript

**Podcast:** The Ecomcrew Ecommerce Podcast

## Transcript

What's up everyone, it's Dave here and if you're like me, you're always looking for new platforms to advertise and market your products on. Amazon is definitely not what it used to be. Facebook is not what it used to be. Both of these two platforms are increasingly more and more expensive.

Even TikTok, it's the new player on the block, it's massive, but it's also ridiculously expensive and there's a lot of people who are getting incredible traction on TikTok, but also spending a lot of money and losing a lot of money on TikTok. However, there's a social platform that's one of the top five platforms in America that a lot of people dismiss.

Amazon FBA and that platform is Reddit. So most of you guys listening know Reddit. Many of you guys probably spend hours upon hours each and every week on Reddit. I know I do. But a lot of us don't really think about how to use Reddit for our eCommerce brands. Now, Reddit can be a huge source of not only clicks and traffic for your brand, but more than anything else, Reddit also kind of controls how your brand is talked about in LLMs.

So chat GPT, Gemini, almost all the LLMs are relying upon Reddit for their training data. So Reddit cannot be ignored by eCommerce brands any longer. It's massively important, not only for direct sales, but also for that training data that the LLMs are using. So today we have Danny Kirk on the podcast from readyreach.com who's going to talk about the do's and don'ts to marketing your brand on Reddit.

What you can do from day one to make your brand a little bit more visible on Reddit. What are some of the black hat and white hat tactics that people are using on Reddit? So Danny's going to break it all down today and you're going to be able to use Reddit to get more sales for your eCom brand. All right, let's hop into it. Welcome to the Ecomcrew Ecommerce Podcast podcast.

Podcast that for nearly 10 years has been devoted to helping you to develop, launch and sell better D2C products for Amazon and beyond. So I have this little bit of a business theory. You might have heard of the seven year itch. The seven year itch is this belief that around seven years into a marriage or long term relationship, satisfaction and happiness start to go down. And I think the same thing kind of happens in business.

So I know for me, right around that mark of running my business, I started thinking, is running this eCommerce brand really my forever business? Or is there something else out there for me? Now, the great thing is that in business, moving on to the next thing can be a huge win. Telling people that you sold your business gives you the permission and confidence to turn the next page. So if you've got that itch, check out Quiet Light Brokerage and get a free valuation on your business.

Or just read The Exitpreneur. It's a blueprint for preparing your business to sell. You're not going to regret it. All right, o...

E648: The Do's and Don'ts of Marketing on Reddit

Transcript

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Every day you wait, your competitors are finding
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E648: The Do's and Don'ts of Marketing on Reddit

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.