Linear TV is grabbing attention once again. The broadcast and streaming worlds are being pulled together by a wave of major M&amp;A, from Fox&#x27;s $22 billion acquisition of Roku to Paramount&#x27;s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely, and so are we.

Mergers And Operating Systems Are Reshaping TV Ads

The Big Story

Welcome to The Big Story, a roundtable featuring members of the AdExchanger editorial team. Every week we bring you an in-depth discussion of key developments in digital marketing and media. This episode is sponsored by Basis, the leading intelligent operating system for autonomous advertising.

Its enterprise AI solution transforms campaign briefs into strategies and media plans that integrate directly into omni-channel activation. Hello, everyone. Welcome to The Big Story, AdExchanger's weekly podcast where we break down news of the week. This week I am James Herscher filling in for Sarah Sluis.

And we are bringing our attention back to Linear TV. A lot of news, updates forced upon us by the broadcast entertainment world. So we have our TV and streaming folks with us today. Alyssa Boyle is on the ground, actually, at a TV industry conference. I'll let her give the quick deets on that in a second. And Victoria McNally, who's covered the news this week.

Fox and Roku. Paramount, Warner Brothers Discovery. A little bit of like Netflix and Lionsgate rumors at the last minute, just to throw into the pot. Although we'll see if those have just died in 24 hours. But welcome to The Big Story this week. Let's start with Alyssa, because maybe you will have to go back to the conference. So what's the what's where are you and what's the what's the word there? OK, so typically I love being on the ground right now.

I'm on a couch in the resorts drinking some coffee. I'm thinking about all the sessions that have happened in the last day or so. A lot of interesting things come up. There's the usual AI sports engagement, yada, yada. OK, that's all we've heard of already.

Mergers And Operating Systems Are Reshaping TV Ads

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Mergers And Operating Systems Are Reshaping TV Ads

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.