Linear TV is grabbing attention once again. The broadcast and streaming worlds are being pulled together by a wave of major M&amp;A, from Fox&#x27;s $22 billion acquisition of Roku to Paramount&#x27;s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely, and so are we.

Mergers And Operating Systems Are Reshaping TV Ads

The Big Story

# Full Transcript

**Podcast:** The Big Story

## Transcript

Welcome to The Big Story, a roundtable featuring members of the AdExchanger editorial team. Every week we bring you an in-depth discussion of key developments in digital marketing and media. This episode is sponsored by Basis, the leading intelligent operating system for autonomous advertising.

Its enterprise AI solution transforms campaign briefs into strategies and media plans that integrate directly into omni-channel activation. Hello, everyone. Welcome to The Big Story, AdExchanger's weekly podcast where we break down news of the week. This week I am James Herscher filling in for Sarah Sluis.

And we are bringing our attention back to Linear TV. A lot of news, updates forced upon us by the broadcast entertainment world. So we have our TV and streaming folks with us today. Alyssa Boyle is on the ground, actually, at a TV industry conference. I'll let her give the quick deets on that in a second. And Victoria McNally, who's covered the news this week.

Fox and Roku. Paramount, Warner Brothers Discovery. A little bit of like Netflix and Lionsgate rumors at the last minute, just to throw into the pot. Although we'll see if those have just died in 24 hours. But welcome to The Big Story this week. Let's start with Alyssa, because maybe you will have to go back to the conference. So what's the what's where are you and what's the what's the word there? OK, so typically I love being on the ground right now.

I'm on a couch in the resorts drinking some coffee. I'm thinking about all the sessions that have happened in the last day or so. A lot of interesting things come up. There's the usual AI sports engagement, yada, yada. OK, that's all we've heard of already. What's new, I think, is that there's so much attention on the TV operating system business. I think it's interesting that I've heard the term OS more often than outcomes. And that alone tells me that I'm at a different trade show than I normally go to.

So I think that's that's in a nutshell. What I'm hearing, there's talks about transparency, TVOS and home screen ads. So that's what I'm paying attention to right now. So feel free to zoom in. That's some interesting stuff, like a real grab bag of CTV world. In particular, I feel like, well, I mean, home screen ads.

It's sort of funny to see these sort of marginal CTV products, the like tiles and the stuff that just like pops up on the home screen coming into, I don't know, such prominent play in the industry. Just to confirm, because I've been in and out. I was out on Friday, so I'm completely lost. You're at Stream TV in Denver, right? Can you tell us about what types of companies are doing? Oh, yeah. Not our show. And so I guess we just forgot to give them their props. Stream TV. Beautiful Denver.

Stream TV is obviously all about streaming. But the types of companies that are here, you know, there is a lot of publishers for sure, a lot of tech companies. And what's interesting i...

Mergers And Operating Systems Are Reshaping TV Ads

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Mergers And Operating Systems Are Reshaping TV Ads

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.