If you’ve got room in your heart for one more take on the Ford Fathom, make it this one. Nora Eckert, auto correspondent at Reuters joins the show today to help unpack Ford’s big swing at a sub-$30K electric pickup, the Fathom. We get into who this truck is for, what the “Fathom” name says about Ford’s EV reset, and how it stacks up against Slate’s build-it-your-way platform. We talk shifting rules, messy EV economics, and why no electric truck has broken through as a true smash hit yet. And because this is a real-world EV show there’s a ton of twists and turns along the way. Hit play on this episode (right now) if you can’t get enough Fathom coverage! _______________________________ Read Nora&#x27;s full article here on Reuters _______________________________ Connect with Nora on LinkedIn _______________________________ Connect with Elena: https://evs4everyone.com/ https://www.linkedin.com/in/elenaciccotelli/ Let&#x27;s talk on X: https://twitter.com/EVs_forEveryone Are you connected with the show on LinkedIn? https://www.linkedin.com/company/the-evs-for-everyone-podcast/ ________________________

Ep. 277: Ford Fathom vs. Slate: Who Wins the Affordable EV Truck War? with Nora Eckert from Reuters

The EVs for Everyone Podcast

You're listening to the The EVs for Everyone Podcast. My name is Elena Ciccotelli, an award-winning automotive executive, and I'm so excited to introduce you to some of the most dynamic thought leaders the EV economy has to offer. Listen in on honest conversations I have with the leading electric vehicle experts and uncover critical insights that will help you jump ahead and stay there. The electrification race is officially on and these conversations have never been more important. So whether you're an automotive executive or just an EV enthusiast,

this is the podcast for you. Let's get started! It's about a thousand degrees outside, you're trying to get into your car that is black leather interior and you get the third degree burns all over your palms and the backs of your legs just from getting in and out of the car. Yeah, what are we doing for this? We have so much technology in these vehicles now. It's just crazy to me that we all need to suffer. Are we doing the beach towels on the back of the seats? Are we doing the windshield visor to block the sun? Like, please tell me what we're doing.

We're doing because I might end up in the burn center before the summer is over. If you do not, please help me out. So leave a comment on Spotify if there's some product on Amazon, Timu, or Sheen, or something that I don't know about because this is inhumane.

In other news, you probably already know that Ford has officially unveiled details on its upcoming midsize electric pickup truck, The Fathom. Everyone is talking about it. And here with me today to talk about it even more is Nora Eckert, automotive correspondent at Reuters. Nora, good afternoon.

Ep. 277: Ford Fathom vs. Slate: Who Wins the Affordable EV Truck War? with Nora Eckert from Reuters

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Ep. 277: Ford Fathom vs. Slate: Who Wins the Affordable EV Truck War? with Nora Eckert from Reuters

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.