In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most beyond Fox and Roku. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer-Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-fox-roku-behind-numbers © 2026 EMARKETER

Fox + Roku = ? | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

Hey, gang, it's Monday, July 13th. Ross, Ethan and listeners, welcome to Behind the Numbers, our new marketer podcast. This is the show that helps keep you up to date with, hopefully, with everything media, marketing, tech in about 20 minutes or so. I'm Marcus and join me for today's conversation, we have two New York people. One lives just north of the city, senior analyst Ross Benish. Hey, Marcus. Hey, fella. We're also joined by one that lives in the city, principal forecasting writer, Ethan Kramer-Flood. That is me. Hello. Good to be back.

Hello, hello. Today's fact. America's most popular dog breeds. Dorothy Neufeld, Visual Capitalist, wrote a piece. She has some data in there from US News and World Report that base popularity of these dog breeds on 1.2 million dog insurance records from 2022 to 2025. So that's what we mean when we say most popular in America. Americans own close to 60 million, 60 million dogs. That's nearly half of

all US households have a dog. There's no single dog breed that dominates the country. So popular dog breeds by state. Any guess on the most popular dog breed? I feel like Labradoodles have become really popular, so I'm going to go with that. Yes, it should be. My parents have, yeah, four. We have a ton of Labradoodles. Oh my God. They're my personal favorite. But yeah. Ethan, what do you think? Well, I mean, I have a distorted view because I live in Manhattan and every single dog around

here is a tiny little poodle or a little wiener dog or something. So, but I feel like that wouldn't really be the answer for the whole country. Well, you're right for New York. New York is the Yorkshire Terrier.

Fox + Roku = ? | Behind the Numbers

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Fox + Roku = ? | Behind the Numbers

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.