In this episode of The GaryVee Audio Experience, I sit down with Rashawn Dhanraj of Adobe Brand Studio and Grace Kao of Snap at Cannes for a panel on AI and creativity. I unload on why the industry is doing AI wrong — bringing subjective audacity and insecurity to the tools instead of curiosity and awarding itself for work that doesn&#x27;t move the business. I get into why strategists have the biggest upside with AI, why the algorithm is just consumer attention, and why media and creative should never have been separated. You&#x27;ll learn about: • AI as a Thinking Partner (Not a Magic Button) • Why Strategists Have the Biggest Upside • Why Media and Creative Have to Be Reunited • Mastering AI Is Like &quot;Mastering the Internet&quot; in 1999

How to Start Using AI for Your Business

The GaryVee Audio Experience

# Full Transcript

**Podcast:** The GaryVee Audio Experience

## Transcript

[SPEAKER_A] The algorithm, first of all, is just consumer attention. So on the record, I am only making things to fuel the algorithm because my interpretation of the algorithm is if it gets views, it can only get views if it's actually relevant to customers, not the industry. Two, on the record, I have a brand called VeeFriends, which is like a Disney, Pokémon, Marvel world. We are faster, and the creative is better. So AI, when used properly, is going to be faster and is going to be better if you define better as content that actually gets views that sells product. This is The GaryVee Audio Experience.

[SPEAKER_B] I'm really honored to be here to talk about AI and creativity. It's sort of the topic of the moment. We spend a lot of time thinking but also writing about this topic. And we've got a great panel, which I'll introduce in a second, but our sort of thesis about AI and especially brands right now is that this Cannes is sort of like the inflection point where brands go from curious tinkerers to actual developers and programmers regarding AI and creativity. So I think that's a really interesting place where we should start. We have speed and scale, but is that useful really ultimately when you're trying to reach consumers? And then you've got brands who again are starting to lean more into it. They've sort of broken from the fear and fetish cycle that they've been in with AI and creativity and are actually doing some really interesting things. So, but let me introduce the panel and we'll get right into it. We have Rashawn Dhanraj, who is the VP, Adobe Brand Studio.

[SPEAKER_A] Peter Black.

[SPEAKER_C] Yeah, man.

[SPEAKER_D] Yeah.

[SPEAKER_B] Grace Kao, who is a CMO of Snap, and then of course Gary Vaynerchuk, CEO of VaynerMedia. Okay, so let's start with an all-play. What are people doing now with creativity and AI that really isn't useful? What are they stuck in terms of legacy behavior that they need to break? Start from really quickly. Gary, do you want to start?

[SPEAKER_A] Sure. I'm always excited to talk about what people are doing that's useless, which is a shocking percentage of everything that's happening here this week. My early read on what I'm seeing, and let's maybe break down this because I think this will frame up the conversation. There's this industry which is very corporate, Fortune 500. You have to be incredibly empathetic of what these new tools mean. The legal departments, compliance, blah, blah, blah. Then you've got, let's call it, smaller businesses that are going from $0 to $50 million in revenue and the way they're using it. And then human individual creative people, solopreneurs. I think the thing that our industry is doing poorly is they're not extracting the advantages of AI as a thinking partner. They're just basically doing what they would have done in a conference room with magazines and Post-it notes and markers, which looked ...

How to Start Using AI for Your Business

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

How to Start Using AI for Your Business

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.