In this episode of The GaryVee Audio Experience, I sit down with Rashawn Dhanraj of Adobe Brand Studio and Grace Kao of Snap at Cannes for a panel on AI and creativity. I unload on why the industry is doing AI wrong — bringing subjective audacity and insecurity to the tools instead of curiosity and awarding itself for work that doesn&#x27;t move the business. I get into why strategists have the biggest upside with AI, why the algorithm is just consumer attention, and why media and creative should never have been separated. You&#x27;ll learn about: • AI as a Thinking Partner (Not a Magic Button) • Why Strategists Have the Biggest Upside • Why Media and Creative Have to Be Reunited • Mastering AI Is Like &quot;Mastering the Internet&quot; in 1999

How to Start Using AI for Your Business

The GaryVee Audio Experience

[SPEAKER_A] The algorithm, first of all, is just consumer attention. So on the record, I am only making things to fuel the algorithm because my interpretation of the algorithm is if it gets views, it can only get views if it's actually relevant to customers, not the industry. Two, on the record, I have a brand called VeeFriends, which is like a Disney, Pokémon, Marvel world. We are faster, and the creative is better. So AI, when used properly, is going to be faster and is going to be better if you define better as content that actually gets views that sells product. This is The GaryVee Audio Experience.

[SPEAKER_B] I'm really honored to be here to talk about AI and creativity. It's sort of the topic of the moment. We spend a lot of time thinking but also writing about this topic. And we've got a great panel, which I'll introduce in a second, but our sort of thesis about AI and especially brands right now is that this Cannes is sort of like the inflection point where brands go from curious tinkerers to actual developers and programmers regarding AI and creativity. So I think that's a really interesting place where we should start. We have speed and scale, but is that useful really ultimately when you're trying to reach consumers? And then you've got brands who again are starting to lean more into it. They've sort of broken from the fear and fetish cycle that they've been in with AI and creativity and are actually doing some really interesting things. So, but let me introduce the panel and we'll get right into it. We have Rashawn Dhanraj, who is the VP, Adobe Brand Studio.

[SPEAKER_A] Peter Black.

[SPEAKER_C] Yeah, man.

[SPEAKER_D] Yeah.

How to Start Using AI for Your Business

Read the full transcript

The candid version is on a podcast,
not the earnings call.

How to Start Using AI for Your Business

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.