I hit the road and spend a day with Rocket in Detroit. I want to walk the floors and see the biggest company chasing the Holy Grail for myself.<br>I went in skeptical. Redfin&#x27;s posting a 50% attach rate since the acquisition and I didn&#x27;t believe it — they were at 27% before. How? Turns out the magic is that the loan officers and the agents just like each other. Bundles work when the partners want them to.<br>But loan servicing is the real learning. I&#x27;ll be honest, I thought servicing was boring. It’s just billing. But then I heard their pitch and saw the numbers. Building the relationship with customers, post-sale, is the key.<br>And in terms of the pitch of a one-stop-shop to consumers, nobody led with price. The number one thing people want is trust. From search to sale, Rocket has your back.<br>Check out the companion site for this podcast series at ⁠holygrail.mikedp.com⁠. It&#x27;s a case file — the evidence I&#x27;ve gathered, the theories I&#x27;m testing, the questions I&#x27;m chasing, and a place to drop intel if you&#x27;re seeing patterns from the field.

Holy Grail 04: A Day with Rocket

Context with Mike DelPrete

Hey everyone, Mike DelPrete here. I'm in Detroit on my way to spend the day with Rocket. And I'm pretty excited about this trip. You know, I think getting into the field and actually visiting the companies doing this, looking for the Holy Grail, making some of the biggest moves in the space is really the right way to do it. You can only sit in front of your computer and look at numbers so much. But in my mind, you know, I had this vision. Rocket is a huge company. I want to walk the floors.

I want to see what's actually happening inside the company. Not just talk to one person, not just read a report, but talk to a bunch of people and see it myself and see where it leads. So I'm here in Detroit. I got in last night. I'm a few minutes away from heading over there. And there's a bunch of things on my mind. You know, and as I kind of go through my notes and think about the existing Holy Grail episodes and what I've discovered,

there's a couple of things that stand out with Rocket. First and foremost, I mean, Rocket is the biggest company doing anything in this space. So there's companies doing stuff in the space. There's big companies. But unless I'm missing something, Rocket's the biggest. It's huge. And, you know, that scale is really interesting because you can kind of come up with a good idea or a good product or a good process or, you know, use AI for something.

Holy Grail 04: A Day with Rocket

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Holy Grail 04: A Day with Rocket

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.