In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars in revenue through TikTok Shop creator communities. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it. Enjoy the episode! What You’ll Learn How To Kickstart TikTok Shop With A $5k Playbook Building A Hungry Affiliate Squad That Actually Sells Scaling Profits With Simple Tracking And Incentives Sponsors SellersSummit.com – The […]<br><br>The post 644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka appeared first on MyWifeQuitHerJob.com.

644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka

The My Wife Quit Her Job Podcast With Steve Chou

# Full Transcript

**Podcast:** The My Wife Quit Her Job Podcast With Steve Chou

## Participants

- **Steve Chou** (My Wife Quit Her Job)
- **Sohun Sanka** (Reacher)
- **Sohun Sanka** (Reacher)

## Transcript

Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over a half a billion dollars in revenue through TikTok Shop. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it. But before we begin, I just wanted to take a second to mention that I have a free e-commerce community that I'm

incredibly proud of and would love for you to be a part of. It is a place where real sellers come together to share wins, troubleshoot problems, and support each other through the ups and downs of building an online business. You can join completely free at mywifequitterjob.com slash community and I would love to see you there. That's mywifequitterjob.com slash community. Now onto the show. Welcome to the My Wife Quit Her Job Podcast. Today I'm thrilled to have Sohun Sanka on the show. Now I got a chance to hang out with Sohun at Kevin King's

Market Masters event and I'm really glad that's market master's event and I'm really glad that we met. He is the head of growth marketing over at Reacher app, where he helps e-commerce sellers launch on the TikTok Shop and manage creator relationships. And in his career, he's taught sellers how to drive over a billion dollars in revenue by leveraging creators and affiliates across TikTok. And he also runs a podcast called Zero Sum Game as well. Now in this episode, someone is going to teach us how to grow and scale on the TikTok Shop platform.

And with that, welcome to the show. Thank you. Great to be here. So I don't know if you've recovered from Kevin's event yet. It was pretty intense. I'm an old man now, so it always takes me a while to recover from these events. Oh, it's tough. I mean, I've reset my sleep schedule to just be like up at 530 in the morning and in bed by nine. So even going to these events sometimes takes me out of it. But the Terry Blacks, you know, helped me recover quite a bit.

So that's my favorite part. So someone, most of my listeners probably do not know who you are. How did you get started in e-commerce and specifically TikTok Shop? Yeah, so my background is quite a generalist background. So I started in paid media doing Facebook ads, actually, and then worked at a marketing agency where I built a UGC vertical, influencer affiliate vertical for Amazon,

and then landed in a TikTok Shop managed service. So I built that out from the operator side, working with brands that are more SMB level, and then all the way up to like, you know, billion dollar ARR brands as well. And then a...

644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka

Transcript

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644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.