Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here&#x27;s the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build a hungry affiliate community.<br><br>The post 644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka appeared first on MyWifeQuitHerJob.com.

644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka

The My Wife Quit Her Job Podcast With Steve Chou

Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over a half a billion dollars in revenue through TikTok Shop. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it. But before we begin, I just wanted to take a second to mention that I have a free e-commerce community that I'm

incredibly proud of and would love for you to be a part of. It is a place where real sellers come together to share wins, troubleshoot problems, and support each other through the ups and downs of building an online business. You can join completely free at mywifequitterjob.com slash community and I would love to see you there. That's mywifequitterjob.com slash community. Now onto the show. Welcome to the My Wife Quit Her Job Podcast. Today I'm thrilled to have Sohun Sanka on the show. Now I got a chance to hang out with Sohun at Kevin King's

Market Masters event and I'm really glad that's market master's event and I'm really glad that we met. He is the head of growth marketing over at Reacher app, where he helps e-commerce sellers launch on the TikTok Shop and manage creator relationships. And in his career, he's taught sellers how to drive over a billion dollars in revenue by leveraging creators and affiliates across TikTok. And he also runs a podcast called Zero Sum Game as well.

644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka

Read the full transcript

The candid version is on a podcast,
not the earnings call.

644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.