The Buzz: Data Gaps, Boeing's Comeback, & the $700B Returns Boom

In today’s environment, complexity is rising, but clarity wins. Leaders who focus on execution, empower their frontline, and turn insights into action will outperform the competition. This episode is a must-listen for anyone navigating change and looking to lead with confidence.In this episode of The Buzz, we unpack the growing complexity of returns, explore the gap between data and decision-making in manufacturing, and examine Boeing’s ongoing turnaround—plus a powerful conversation on leadership, execution, and empowering the frontline, welcome to The Buzz, powered by DOSS!
Hosts Scott Luton and special guest host Ray Attiyah break down the $700B returns economy and how companies like UPS are turning reverse logistics into a competitive advantage. The conversation also dives into new data on manufacturing decision-making, and why visibility alone isn’t enough without clear action. Plus, the team explores Boeing’s slow but steady recovery and what it really takes to rebuild trust at scale. This episode delivers practical, real-world perspective on execution, leadership, and how organizations can stay resilient in uncertain times.
Key Learnings & Takeaways:
Returns are a $700B opportunity, customer experience now defines brand loyalty
Easy, frictionless returns can drive repeat purchases and long-term loyalty
Manufacturing data is improving, but decision-making frameworks are lagging
Visibility isn’t enough, leaders need actionable insights, not just dashboards
Only 9% of manufacturers can identify root causes in real time, leaving many stuck in firefighting mode
Boeing’s recovery highlights the long road from lost trust to regained confidence
Execution > strategy, top organizations are doubling down on operational excellence
Empowered frontline teams unlock speed, clarity, and better business outcomes

In today’s environment, complexity is rising, but clarity wins. Leaders who focus on execution, empower their frontline, and turn insights into action will outperform the competition. This episode is a must-listen for anyone navigating change and looking to lead with confidence.
Additional Links & Resources:
DOSS: https://www.doss.com/
National Supply Chain Day: https://bit.ly/NSCD-2026
Gartner Supply Chain Symposium: https://gtnr.it/48hXcap
Decision Spot: https://decisionspot.com/
EasyPost Case Study: https://now.supplychainnow.com/easypost-q2
UPS Doesn’t Want to Deliver Every Package, but It Really Likes Returning Them: https://on.wsj.com/4cJ07um
The Manufacturing Data Paradox: Drowning in Data, Starving for Insights: https://bit.ly/Mfg-Decision-Making-Survey
Boeing CEO says ‘all systems are go’ to increase 737 production as company narrows loss: https://www.cnbc.com/2026/04/22/boeing-ba-q1-2026-earnings.html
3 Tips for Optimizing Leadership Effectiveness in 2025: https://bit.ly/Ray-On-SCN-JAN2025
The Fearless Front Line: https://amzn.to/4mOXZFL
Upcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/
Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/
Ray on LinkedIn: https://www.linkedin.com/in/rayattiyah/
Follow Scott on LinkedIn: https://www.linkedin.com/in/scottwindonluton/
Learn more about Supply Chain Now: https://supplychainnow.com
Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now
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This episode is hosted by Scott Luton and Ray Attiyah, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/the-buzz-data-gaps-boeing-comeback-returns-boom

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