Social commerce is changing how consumers discover, evaluate and buy products. In Episode 141 of Direct Approach, David Vanderveen and Peter Griscom explain why direct selling is uniquely positioned to thrive in this new era through creators, communities, AI and content-driven commerce. Learn how forward-thinking companies can modernize relationship marketing while empowering distributors to become the next generation of creators.

David Vanderveen &amp; Peter Griscom on Winning in the Social Commerce Era

Direct Approach with Wayne Moorehead

The big question anyone who's writing stories has to answer first is, why do I care? Why does the audience care? And if you can't answer that, if you don't know why the audience cares, put your pencil down and figure that out first. Welcome to Direct Approach, a bi-weekly podcast hosted by Wayne Moorehead, featuring insights and actionable strategies from direct selling leaders to fuel growth and innovation across the channel.

Today, we're joined by David Vanderveen, Special Projects at IM8 and Advisor and Podcast Host at Social Commerce News, along with Peter Griscom, President and COO of It Works and Advisor and Podcast Host at Social Commerce News. Together, they explore one of the biggest shifts impacting commerce today, the rise of social commerce. From AI and creator-led discovery to community-driven growth, they discuss why direct selling is uniquely positioned to thrive in this new era

and what executives need to do to modernize their strategies for the future. But before we begin, we'd like to thank this episode's sponsor, OrderGroove. OrderGroove powers smarter subscriptions for serious direct selling brands. As the leading subscription platform for the world's fastest growing direct selling companies, OrderGroove turns basic auto-ship into a high-performing growth engine, driving recurring revenue, improving distributor retention, and maximizing customer lifetime value.

OrderGroove's flexible API seamlessly integrates with any e-commerce, commission, marketing, or homegrown system. Ready to future-proof your revenue model? Discover how OrderGroove can help you boost retention, drive revenue, and empower your distributors. Visit OrderGroove.com to learn more. Now let's join Wayne Moorehead's conversation with David Vanderveen and Peter Griscom. Hello and welcome to another episode of DSN's Direct Approach Podcast.

David Vanderveen & Peter Griscom on Winning in the Social Commerce Era

Read the full transcript

The candid version is on a podcast,
not the earnings call.

David Vanderveen &amp; Peter Griscom on Winning in the Social Commerce Era

Read the full transcript

The candid version is on a podcast, not the earnings call.

David Vanderveen & Peter Griscom on Winning in the Social Commerce Era

The candid version is on a podcast,
not the earnings call.