Your grocery bill is lying to you and somebody made that decision. Keith D. Terry names exactly who is paying the tariff tax, why the small business owner is being used as a shock absorber for a trade war they did not start, and why the Federal Reserve says the worst price increases have not even hit yet. Nobody escapes this — not the retiree, not the executive, not the wealthy, and Keith closes with the one conversation every American needs to have before this week is over. New episodes every two weeks. Subscribe now and share this with someone who deserves the honest conversation. 🎙️ keithdterry.com #YourGroceryBillIsNotAnAccident #Tariffs #GroceryPrices #CostOfLiving2026 #TradeWar #Inflation #Shrinkflation #SmallBusiness #PersonalFinance #TariffTax #RisingPrices #AmericanEconomy #FinancialLiteracy #Leadership #TheNextBigThing #KeithDTerry Send us your thought on this episode. Support the show Keith D. Terry produced this episode. www.keithdterry.com Please follow us on our YouTube channel at www.youtube.com/@keithdterry For podcast guest recommendations, contact kterry@keithdterry.com

Your Grocery Bill Is Not an Accident.

The NEXT BIG THING with Keith D. Terry

# Full Transcript

**Podcast:** The NEXT BIG THING with Keith D. Terry

## Transcript

For anyone who runs a business, small, medium, or large, the time for hoping the tariff environment stabilizes before it reaches you is over. Welcome to the podcast, The NEXT BIG THING. I'm your host, Keith D. Terry, a consultant, a coach, and a serial entrepreneur. The mission here is to teach, inspire. I was standing in the grocery store about 10 months ago, just a regular Tuesday. You know, I needed coffee, I needed ground beef, bread, and a few other items.

Nothing unusual. I got to the register, I looked at the total, and I stood there for a second, not because I couldn't afford it. I stood there because I remember what the same items cost me a year ago. And that number on the screen in front of me wasn't even close. Coffee was up, beef was up, orange juice is up, bread is up, eggs certainly are up. And the thing that really got me was the packet size.

The coffee was smaller, the orange juice containers were smaller, the cereal boxes were smaller. Same prices, mind you. Sometimes higher. Less product, more prices. They have a name for that. It's called shrinkflation. Yes, I said it, shrinkflation. I call it something else. I call it the moment the economy stops being a news story and stops being and starts being a personal story. That is what this episode is about.

Not trade policy as an abstract, not tariffs as a political debate. The real conversation about why your grocery bills, your rent, your car payment, your lumber, your medication, your beer, your wine, why all of it feels different than it did not that long ago. And what nobody in the mainstream conversation is telling about is where this goes from here. I'm Keith Terry, and this is the next big thing.

I want to be clear what kind of conversation we're going to have. This is not a Republican conversation or Democrat conversation. This is not a pro-tariff or an anti-tariff conversation. I do not care what your political affiliations are. I'm not going to spend one second of your time reinforcing your beliefs on those items. This is a real conversation about the real forces that are moving through the American economy right now

and touching every single person, regardless of their zip code, their job title, their income level, or their political views. The CEO feels it. The CFO feels it. The manager feels it. The employee feels it. The retiree on fixed income certainly feels it because they're feeling it the most. Nobody is escaping the rising prices. So let's talk about it in a way that actually deserves to be talked about honestly, clearly and without a spin.

So let me start with what you already know in your body, even if you've not put the words to it yet. Prices feel different. Not just higher. Different. Unstable. Unpredictable. You go to the store, and something that cost you a certain amount three months ago cost you something else today. And the explanation you get from the news is i...

Your Grocery Bill Is Not an Accident.

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Your Grocery Bill Is Not an Accident.

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.