Hey everyone, Nilay here. You might remember I took a break from Decoder last year — we had a baby, so I took some leave. In my place, we had an excellent slate of guest hosts, and we’ve been working hard to bring you those episodes in full video since we launched our official Decoder YouTube channel. So today, we’re featuring a really great interview conducted by my very good friend Joanna Stern, now the founder and CEO of New Things, and Ford CEO Jim Farley. Joanna pulled some exclusive news out of Jim at the time, including some telling quotes on Trump’s tariff policy, on Ford competing with Chinese EVs, and the company&#x27;s stance on Apple CarPlay. Read the full interview transcript on The Verge. Links: Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV | Decoder Joanna Stern is not a robot, but she lived with them | Decoder Ford&#x27;s Jim Farley: &#x27;I totally would’ve done it differently.’ | The Verge Ford pulls the plug on the all-electric F-150 Lightning pickup truck | NPR Inside the lab where Ford is trying to crack the code on cheap EVs | The Verge Ford is fighting against physics to build affordable EVs | The Verge Ford reveals breakthrough process for lower priced EVs | The Verge Ford CEO Jim Farley on building the electric F-150 | Decoder (2021) Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. This episode was edited by Kabir Chopra. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Rewind: CEO Jim Farley on Ford's EV gamble

Decoder with Nilay Patel

# Full Transcript

**Podcast:** Decoder with Nilay Patel

## Transcript

[SPEAKER_05] Support for this show comes from Odoo. Running a business is hard enough, so why make it harder with a dozen different apps that don't talk to each other? Introducing Odoo. It's the only business software you'll ever need. It's an all-in-one, fully integrated platform that makes your work easier. CRM, accounting, inventory, e-commerce and more. And the best part? Odoo replaces multiple expensive platforms for a fraction of the cost.

[SPEAKER_05] That's why over thousands of businesses have made the switch. So why not you? Try Odoo for free at Odoo.com. That's O-D-O-O dot com.

[SPEAKER_07] Support for this show comes from Klaviyo. Imagine hiring two brilliant employees. The first takes your marketing from idea to full campaign, email, SMS, push, and the time it takes to describe it.

[SPEAKER_07] The second handles every customer conversation 24-7. Answering questions, recommending products, handling orders, both on brand and always on. Your next hires? Klaviyo's AI agents. Get started at K-L-A-V-I-Y-O dot com.

[SPEAKER_02] Mehr Feuer, mehr Intrigen. Die Drachen kehren zurück.

[SPEAKER_00] Die absolute Macht ist dir zum Greifen nah. Dein Reich wird unbezwingbar sein, Rhaenyra.

[SPEAKER_02] Stream die neue Staffel House of the Dragon ab 22. Juni mit WOW. Freu dich außerdem auf Staffel 1 und 2 der Erfolgsserie und weitere Highlights. Es wird keinen Zweifel geben, wen die Götter zum Herrschen auserwählt haben. Drachen heiß zum besten Preis. Jetzt ab 2,98 Euro im Monat. Geh auf WOWTV. Streaming war noch nie so WOW.

[SPEAKER_08] Hey everybody, it's Nilay. You might remember last year I took a break from Decoder after we had a baby. In my place we had an excellent slate of guest hosts and we've been working hard to bring you those episodes in full video since we launched our official Decoder YouTube channel. So today we're featuring a really great interview with Ford CEO Jim Farley, conducted by my very good friend Joanna Stern. Joanna was still working for the Wall Street Journal as a columnist when she did this interview, but she's since left the journal and launched her own new media company, New Things. We actually had her on as a guest talking about her new company earlier this year. We'll link that episode in the show notes.

[SPEAKER_08] Joanna and Jim talked back in September of last year, right after Ford announced a major new manufacturing process for its electric car lineup. Since then, a lot has happened. The company took a massive $19.5 billion write-down on its EV operation, discontinued the all-electric F-150 Lightning, and lost EV and software chief Doug Field. The Verge has done a lot of stellar reporting on what's going on inside Ford as it tries to pull off its transformation. We'll drop those links in the show notes as well.

[SPEAKER_08] But back in September, as you'll hear in this interview, Farley very much saw the future of EVs at Ford as...

Rewind: CEO Jim Farley on Ford's EV gamble

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Rewind: CEO Jim Farley on Ford's EV gamble

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.