How can publishers earn more from every visitor in the AI era? Lori Tavoularis, President &amp; CRO of MULA, joins the AdTechGod Podcast to discuss AI-powered monetization, agentic advertising, commerce, CTV innovation, and the future of publisher revenue. She also shares lessons from building a startup, leading revenue teams, and balancing leadership with family. Takeaways How AI agents optimize publisher revenue beyond traditional ads. Why engagement matters more than impressions. MULA&#x27;s vision for commerce, newsletters, and CTV monetization. Separating AI hype from real business value. Leadership lessons from startups, publishing, and revenue growth. Chapters00:00 Introduction to Lori Tavoularis &amp; MULA01:29 From Publishing Executive to Startup Leader06:06 How MULA Uses AI to Increase Publisher Revenue11:39 Commerce, Content Recommendations &amp; User Intent13:02 Agentic AI and Smarter Monetization14:20 Expanding into Newsletters and CTV17:31 AI Hype vs. Real Business Impact20:59 AI Tools for Sales and Revenue Teams21:02 Women in AdTech Leadership26:49 Final Thoughts &amp; What&#x27;s Next for MULA Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep. 140: Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization

AdTechGod Pod

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This episode is brought to you by The Build, a new podcast from the guys behind Sincera. Michael Sullivan and Ian Myers, they built their company by figuring out clever solutions to a few important ad tech problems in our industry. That's exactly what the show is all about. Mike and Ian interview some of the smartest tech minds in the biz to hear about how they identified opportunities, solve those hardest challenges, and grew their business in the process. Listen to The Build with Michael Sullivan wherever you get your podcasts.

Welcome to The AdTechGod Pod, your window into the world of advertising technology and the people behind it. I'm your host, AdTechGod. Welcome to The AdTechGod Pod, where we speak to the leaders of our industry. Today's guest is Lori Tavalaris, President and Chief Revenue Officer at Moolah.

Ep. 140: Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Ep. 140: Every Visitor Counts: Lori Tavoularis on AI, Agents, and Publisher Monetization

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.