We’ve got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber villa at the Cannes Lions advertising festival in the south of France. There’s a lot in this one on AI, the creator economy, and the future of marketing – like I said, Amy is as sharp as they come, and I really enjoy talking to her about how the money really works. Read the full interview transcript on The Verge. Links: The Influencer Cliff | Carmen Vicente (TikTok) The Wrong Promises | Publicis Groupe (YouTube) You can just tell the Instagram algorithm what you want now | The Verge How brands and creators are fighting for your attention and money | Decoder (2025) How influencers are changing advertising, with Digitas’ Amy Lanzi | Decoder (2024) Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The CMO is a dying role, says Digitas' Amy Lanzi

Decoder with Nilay Patel

[SPEAKER_03] Support for Decoder comes from Uber Advertising. Whether it's ordering dinner, booking a ride, or shopping for groceries, we live in a world where we make decisions the moment a need arises. But these moments aren't just when people choose Uber, they're when people choose brands. Uber Advertising helps brands understand the context behind those decisions, the moment, the need, and the mindset, across mobility, delivery, and commerce.

[SPEAKER_03] So brands can show up with greater relevance when people are ready to act. Uber Advertising, where life's movement becomes your brand's momentum. Learn more at uber.com slash advertising.

[SPEAKER_04] Hello and welcome to Decoder. I'm Nilay Patel, Editor-in-Chief of The Verge, and Decoder is my show about big ideas and other problems. We've got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber Villa at the Cannes Lion Advertising Festival in the south of France. I know, it's a hard gig, but I'd do it for you. Amy's been on Decoder three times now, and she's one of my very favorite people to chat with. She is clear-eyed about what the advertising industry really is and does for brands,

[SPEAKER_04] and what all that money slashing around the ad-supported internet really accomplishes. In fact, you'll hear her say directly that she thinks the traditional chief marketing officer role is done for, that her job is driving business results using data and analytics. That might sound straightforward, but it was a shocking statement at Cannes, which is where the entire advertising industry gathers every year, drinks rosé, and convinces itself of outrageous nonsense. This year, the big trends everyone were talking about were creators and, of course, AI.

The CMO is a dying role, says Digitas' Amy Lanzi

Read the full transcript

The candid version is on a podcast,
not the earnings call.

The CMO is a dying role, says Digitas' Amy Lanzi

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.