Running a physical products brand over the last few years has meant navigating supply chain hurdles that no operational playbook could have predicted.<br>In this episode of Retail War Games, Bobby Djavaheri, President of Yedi Houseware Appliances, breaks down how his family built a 40-year housewares brand from the ground up. Bobby shares the inside story of transitioning from traditional B2B distribution to Amazon marketplace domination, landing on Oprah&#x27;s Favorite Things list over a dozen times, and fighting through the massive ocean freight crisis that sent container prices skyrocketing to $35,000.

Supply Chain Survival &amp; E-Commerce Evolution with Yedi Houseware's Bobby Djavaheri

Retail War Games

The stakes are high and needs are more complex when running an established consumer products brand. You've got mounting pressures across multi-channel sales, complex supply chains, inventory across multiple warehouses, and leadership needs fast, accurate data to make decisions. That's why leading brands partner with Baker Tilly, an accounting firm that specializes in the consumer product space. Their team understands the unique challenges of scaling product-based businesses.

Whether it's navigating transactions confidently, sales tax compliance, integrating ERP systems like NetSuite, or predictive analytics, Baker Tilly delivers. Discover how Baker Tilly's industry-focused services can help elevate your business. Visit BakerTilly.com. No change in the weather, no change in the weather.

Bobby, excited to have you on the podcast. Likewise. Thanks for having me. Yeah, we had to reschedule. You're in LA. You've been building this business for a little while. It's a family business, right, Yeti? Yeah. Tell me about it. When did it start and was it your parents that started it?

Yeah. So my dad, his name is Yeti. He's 93 years old. He immigrated from Germany. He left his native Iran when he was 17 in the 1950s and moved to Frankfurt, Germany, which he lived there for about 35 to 40 years. That and Milan, Italy, a combination of the two.

And Europe, specifically Germany being a very houseware-centric society. Some of the top brands in dinnerware, for example, and other electric home appliances have come out of there.

He got influenced, I guess, and it impacted him. And he started distributing small appliances and electric items for the home back to Iran from Europe.

Supply Chain Survival & E-Commerce Evolution with Yedi Houseware's Bobby Djavaheri

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Supply Chain Survival &amp; E-Commerce Evolution with Yedi Houseware's Bobby Djavaheri

Read the full transcript

The candid version is on a podcast, not the earnings call.

Supply Chain Survival & E-Commerce Evolution with Yedi Houseware's Bobby Djavaheri

The candid version is on a podcast,
not the earnings call.