Send us Fan Mail<br>In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.

Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media

Digital & Dirt

# Full Transcript

**Podcast:** Digital &amp; Dirt

## Participants

- **Ian Delamore** (Lamar Advertising)
- **Maureen McCloskey Geraghty** (WPP)
- **Maureen McCloskey Geraghty** (WPP Media)

## Transcript

I'm Ian Delamore, and this is Digital & Dirt. Okay, welcome back guys. My next guest, she's married to an actor, and I've known this woman my entire career, and I literally just learned this. She's completed three marathons, ran in four of them, which we'll discuss a little bit more.

She has her master's degree from Columbia University, Managing Director of Out-of-Home Investments at WPP Media. Maureen McCloskey Geraghty, good to see you. Hi Ian, how are you? So good to see you. Good to see you too. Your party trick, like I've been at Lamar for 21 years, I think I've known you all 20 plus? Yes. So who are you married to?

My husband's name is Craig Geraghty, so my legal last name is Geraghty, but I still go by McCloskey professionally. Yeah, my husband, he's an actor, a working actor, and I say that because when we went to buy our first apartment together, you know, you have to show in New York City the mounds and mounds of paperwork. They were looking through them, they're like, oh, like you're a legit actor, like you're a working actor, because you can just do the W-2s and the W-9s.

Most of his stuff is a lot of commercial work. Some have actually been for brands that are WPP, so that's always fun when I can get on and say, oh, you remember that guy in the corner? Yeah, that's my husband. But his bit, the most exciting thing recently was he was in the Bruce Springsteen movie, Deliver Me From Nowhere. So Bruce is his idol, and it was like his absolute goal to get on this movie, and he did. So really proud of him for that.

Good for him. That's huge. And I think you know this about me, but my daughter is an actor as well. Yeah. Yeah, so she played, she was in a movie called Love and Death, was her big one where she played Elizabeth Olsen's daughter, which, side note, was the most amazing woman to my daughter ever. Oh, that's awesome. Not that she used to the podcast, but yeah, so my daughter also is a working actress, but she's not- That's why you support that. Oh, without a doubt. Yeah. Yeah. Yeah.

And I think that that's key. So like diving into you, like you're no slouch either. Like you are, I know you're such a humble woman, and I've known you for so long, and you're an icon in the out-of-home industry, which is why I'm so excited about having you on the podcast. And I know you love to kind of fly below the radar, but it's honestly why you are an icon in this space, and I think it's an interesting play.

Okay. So let's start from the beginning. Graduated from Xavier and Cincinnati, which we've had, which is funny, we've had a few, actually. Paul Garland, shout out. Oh, really? Yeah. He's a little bit older than you, but he's a Xavier grad as well. So the alumni on digital and dirt is strong. Okay. Okay. Yeah. I grew up in Connecticut,...

Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.