Ari Paparo sits down with Todd Parsons, President of Performance Media and Chief Product Officer at Criteo, to discuss the launch of Criteo GO, an AI-powered performance platform that unifies cross-channel advertising across the open web, Meta, TikTok, and OpenAI. They explore AI-driven campaign automation, commerce data, retail media, agentic AI, GEO, and what the future of digital advertising looks like. Takeaways Criteo GO simplifies cross-channel performance marketing with AI. Commerce intelligence powers better campaign optimization and outcomes. AI reduces onboarding from weeks to just hours. Agentic AI is beginning to automate media planning and execution. GEO could reshape how brands compete for AI-driven discovery. Chapters00:00 Introduction to Todd Parsons and Criteo00:50 What is Criteo GO?02:05 Who is Criteo GO built for?03:12 Cross-channel performance marketing explained04:00 Commerce data and retail media strategy06:00 Measuring real performance outcomes09:20 How AI powers Criteo GO11:45 Agentic AI and the future of media buying13:05 Self-service advertising and SMB growth15:38 Lightning round: competition, roadmap, and GEO18:08 Closing thoughts Guests: Ari Paparo, Todd Parsons Learn more about your ad choices. Visit megaphone.fm/adchoices

How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI

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Welcome to Marketecture, where you can get smart fast with in-depth interviews of leading tech executives. I'm Ari Paparo. I'm joined today by Todd Parsons, the CPO of Criteo. Is that correct? You're the CPO's got a title right and the pronunciation correct? I'm the president of performance media and the CPO. Well, thanks for joining me. So we recently had your boss, the CEO of Criteo on the show. I interviewed him at Cannes on the yacht, and everyone's complaining it was hot.

How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI

Read the full transcript

The candid version is on a podcast,
not the earnings call.

How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.