Today on The Colin &amp; Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device shift, the move of YouTube viewership from phones to TV screens. We get into how that shift is reshaping the YouTube homepage, what actually counts as a lot of views in 2026, the difference between formats and shows, and what&#x27;s working right now for creators. We also talk about how AI is already showing up on YouTube and why editorial curation might be coming back as upload volume keeps climbing.<br>Learn more about your ad choices. Visit megaphone.fm/adchoices

The New Rules of YouTube (2027)

The Colin and Samir Show

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[SPEAKER_03] Today's guest is Paddy Galloway. He's one of the most sought-after YouTube strategists in the world.

[SPEAKER_05] And that's largely because of the work that he's done generating over 10 billion views with clients like Red Bull, Jester, and the Philadelphia Eagles.

[SPEAKER_03] Now we wanted to bring Paddy back on the show because YouTube is going through one of the most significant shifts in its history. More people are watching YouTube on their connected TVs than any other platform.

[SPEAKER_05] And this shift is having major impacts on creators. It's changing what gets seen and what doesn't.

[SPEAKER_03] Now the great thing about Paddy is that he's in the weeds day-to-day across multiple YouTube channels. So he brought forward frameworks and real case studies and real videos that are working in this new era of YouTube. Now if you've never listened to an episode with Paddy Galloway, you're in for a treat because his accent is fantastic. It's just delightful. I could listen to him talk about anything. All right, now for our episode with YouTube strategist Paddy Galloway. All right, Paddy, welcome back. Thank you. Exactly.

The New Rules of YouTube (2027)

Read the full transcript

The candid version is on a podcast,
not the earnings call.

The New Rules of YouTube (2027)

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.