EP 1624 Part 4 of 5 | Why The Market Ignores Colombia (Augusto Amaya) | Map It Forward

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Episode Description
This is episode 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.
Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company working directly with coffee producers throughout Colombia while building long-term relationships with coffee roasters across Europe.
Brazil plays an enormous role in global coffee production, and when developments occur there, markets tend to react quickly. Colombia, despite being one of the world's most important producers of Arabica coffee, rarely receives the same attention.
In this episode, Lee and Augusto explore why that disconnect exists and whether the coffee industry may be overlooking important information as a result.
The conversation examines how commodity markets respond to production news, why some origins carry greater influence than others, and what happens when market attention becomes concentrated on only a handful of indicators. Augusto draws on his experience working directly with producers and roasters to explain why conditions in Colombia deserve far more attention than they currently receive.
Throughout the discussion, they explore the difference between market perception and physical supply realities, highlighting how information flows through the coffee industry and why waiting for market reactions may not always be the most effective way to understand risk.
For coffee businesses looking to make better sourcing, purchasing, and planning decisions, understanding what is happening beyond the headlines may become an increasingly valuable advantage.
Connect with Augusto Amaya & Arcadia Green Coffee
Website: https://arcadiacoffee.ie/
LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/
Instagram: https://www.instagram.com/arcadiagreencoffee/
WhatsApp: https://wa.me/353877871523
If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.
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