Why Pinterest Wants You to Close the App
This episode of Brand New World features an interview with Accenture Song creative chair Nick Law as part of Fast Company’s “Creativity at Work” series in collaboration with Accenture Song.
What if the healthiest social platform is the one encouraging you to log off? Pinterest has built its brand around a simple but surprising idea: The best thing you can find online is a reason to go offline.
Host Jeff Beer sits down with Pinterest's chief marketing officer, Claudine Cheever, at the Cannes Lions International Festival of Creativity to discuss the company's latest brand campaign, how Pinterest is differentiating itself in an AI-driven social media landscape, and why inspiration—not endless scrolling—is at the heart of its strategy. Cheever also shares how Pinterest approaches AI, creator partnerships, in-house creativity, and cultural moments ranging from the WNBA to The Devil Wears Prada 2.
The episode also features Accenture Song creative chair Nick Law, who breaks down the company's new research on "applied creativity" and argues that great ideas alone aren't enough. From creative leadership to organizational design, Law explains why the companies that consistently turn creativity into business growth are the ones building systems that allow ideas to survive—and thrive.
What if the healthiest social platform is the one encouraging you to log off? Pinterest has built its brand around a simple but surprising idea: The best thing you can find online is a reason to go offline.
Host Jeff Beer sits down with Pinterest's chief marketing officer, Claudine Cheever, at the Cannes Lions International Festival of Creativity to discuss the company's latest brand campaign, how Pinterest is differentiating itself in an AI-driven social media landscape, and why inspiration—not endless scrolling—is at the heart of its strategy. Cheever also shares how Pinterest approaches AI, creator partnerships, in-house creativity, and cultural moments ranging from the WNBA to The Devil Wears Prada 2.
The episode also features Accenture Song creative chair Nick Law, who breaks down the company's new research on "applied creativity" and argues that great ideas alone aren't enough. From creative leadership to organizational design, Law explains why the companies that consistently turn creativity into business growth are the ones building systems that allow ideas to survive—and thrive.
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