Turn complex data into actionable insights in this episode with Dean Croke from DAT as he hits the road and dive straight into the true state of the freight industry! Dean breaks down the reality of the current produce season, separate fact from fiction regarding market stability, and explore how major events like the World Cup are creating unexpected waves in truckload demand! About Dean Croke Dean is the Prinicpal Analyst at DAT Freight &amp; Analytics, the leader in market and pricing intelligence and operates the largest truckload freight marketplace in North America. He is a Global Supply Chain and Logistics Executive specializing in freight market analytics, multi-modal freight flows, thought leadership, and the application of business intelligence using digital technologies. Connect with Dean Website: https://www.dat.com/ LinkedIn: https://www.linkedin.com/in/deancroke/ YouTube: https://www.youtube.com/@datfreight DAT iQ Help Center: https://iq.support.dat.com/ 📊📉 Don&#x27;t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight &amp; Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

1475. #TFCP - Decoding Routing Guides: What Shippers Must Expect for the Remainder of 2026!

The Freight Coach Podcast

# Full Transcript

**Podcast:** The Freight Coach Podcast

## Participants

- **Chris Jolly** (The Freight Coach Podcast)
- **Dean Croke** (DAT Freight & Analytics)

## Transcript

This episode is brought to you by SPI Logistics, the premier freight agent logistics firm in North America. For over 40 years, SPI has been diligently building the most successful freight agent network to provide first-class relationships for our shippers, receivers, and carrier partners. We are more than another transportation network. We are a dedicated team of professionals united by one singular purpose, and that is to expedite our agent's success.

All of our agents are set up for success on day one, as they are provided with a full suite of support staff that is ready to assist them with everything from after-hours emergencies to financial and administrative needs on a no-fee basis. This way you can focus on continuing to grow your business. There is no financial risk to start, and you have the ability to earn up to 75% in commissions. If you are looking to take control of your financial future and build your business with the backing of one of the most successful logistics firms in North America, visit www.fm.gov.

SPI3PL.com to learn more. Do me a favor and let them know that the freight coach sent you. What is up, ladies and gentlemen? We are back. We are live. It is the Freight Coach Podcast, the top podcast in transportation coming to you guys every single weekday. 8.30 a.m. Pacific, 10.30 central to break down some industry headlines. But most importantly, you guys, provide some actual insight into what you can do with all of this information. If this is your first time tuning in, welcome. This is the real side of freight, ladies and gentlemen.

And I say that before every single show. And what I mean by that is I only speak with transportation professionals because at the end of the day, I want to talk to the right individuals who have done what you're looking to do or who are currently doing what you're trying to achieve. So you can take that information, apply it, utilize it, and see a meaningful difference in your business and your life. Happy Thursday, everybody. I got a very special guest for you guys here today. I love having this guy on the show. So, A, he loves trucking first and foremost. He breathes this stuff. And he knows a lot about what goes on in the market.

And it's a rare combination out there. And we're just going to dive right in. And I'm going to have my good friend, Dean Croke, back on the show. Dean, thank you so much for taking the time to join me here this morning. Great to be with you. It's exciting. You're fresh off of a road trip, man. I love seeing your truck out and all the photos of your journeys, man. Those are some of my favorite. It just brings back the nostalgia of being a kid. Like, I love trucks at the end of the day. You know, because it always just reminds me of the old man coming home.

Right. Yeah. Well, same with m...

1475. #TFCP - Decoding Routing Guides: What Shippers Must Expect for the Remainder of 2026!

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

1475. #TFCP - Decoding Routing Guides: What Shippers Must Expect for the Remainder of 2026!

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.