In this episode, we interview Seth Borko of Skift Research to talk all things travel trends, the experience economy, vacation rentals, guest behavior, local experiences, AI discoverability, flipping the traditional booking funnel, and a lot MORE! Enjoy! ⭐️ Links &amp; Show Notes Adam Norko Conrad O&#x27;Connell Seth Borko Skift Research Living The Dream Divers

Are Experiences Changing the Way Guests Book Travel? (With Seth Borko)

The Art Of Hospitality

Adam, good morning. What's happening? What's going on? Morning, Conrad. Great to be here. This is going to be a good one. We've got Seth from Skift on, so I want to jump right into it and start chatting. But before I do that, I'll give my quick sports analogy. So today's thought is around new rules for college sports. And what they've done recently is they've shifted college sports to five years of eligibility with the opportunity to transfer schools one time, which is a significant change from the past few years, which was open transfer

among schools. And there was a lot of debate back and forth, especially after COVID about how long some of these players could be in school and actually playing. There were some guys that were playing at late 20s, playing against 18-year-olds in college sports, which is crazy. But that's only been happening for a few years. And then you throw on top of that the NIL, which is the ability for these college athletes to get marketing dollars from the school and from other companies that might want to use their name, image, and likeness, which is the NIL. And all of that came together really quickly

and has changed things significantly. Now, after the past few years of it being a little bit of a wild west situation, the NCAA looked back and said, hey, let's look at all the data and figure out what's going on and what's worked, what has not worked, and what's been beneficial and what has not been beneficial. And one of the things we'll talk about today with Seth, I think is around the experience economy.

Are Experiences Changing the Way Guests Book Travel? (With Seth Borko)

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Are Experiences Changing the Way Guests Book Travel? (With Seth Borko)

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.