On today’s episode, we sit down with Trip Randall, CEO of Superfeet — a brand most people don’t think about… but probably should. Superfeet has been around for more than 50 years, originally built out of sports medicine and trusted by athletes who actually care about performance. But like a lot of legacy brands, it faced a question: stay relevant, or get left behind. Trip didn’t found the company — he stepped into it after decades at Nike and Denon, bringing a different lens on growth, digital, and what consumers actually pay attention to. Now he’s focused on evolving Superfeet into something modern, without losing the credibility that made it matter in the first place. In this episode, we get into what it really takes to scale a 50-year-old brand, why some of the biggest opportunities are hiding in “unsexy” categories, and how to make people care about something they’ve been ignoring for years. We also talk about what Trip learned from building billion-dollar businesses — and what doesn’t translate when you don’t have that same machine behind you. If you care about brand building, category disruption, or how to rethink something everyone else has overlooked — this one’s worth your time. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Trip Randall and Superfeet: https://www.superfeet.com https://www.instagram.com/superfeet/ https://www.linkedin.com/company/superfeet-worldwide/ https://www.linkedin.com/in/trip-randall/ Sponsored By: AT&amp;T Business - Switch to AT&amp;T Business at business.att.com LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/844

844 Trip Randall: CEO of Superfeet

The Kara Goldin Show

# Full Transcript

**Podcast:** The Kara Goldin Show

## Transcript

I am unwilling to give up, but I will start over from scratch as many times as it takes to get where I want to be. You just want to make sure you will get knocked down, but just make sure you don't get knocked out. So your only choice should be, go focus on what you can control. Hi everyone and welcome to the Kara Goldin Show. Join me each week for inspiring

conversations with some of the world's greatest leaders. We'll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can't wait to get started. Let's go. Hi everyone and welcome back to the Kara Goldin Show. Have you ever noticed how some of the most important parts of a product, let's say a shoe, are the ones that nobody

really talks about? And that's often where the real opportunity is. Our next guest, Trip Randall, didn't start this incredible company, but he definitely saw what the opportunity was. And Superfeet is the name of the company. It's a 50-year-old brand with deep roots in sports medicine built by founders who understood performance long before it was trendy. And they asked a bigger

question, how do you take something that is really important to shoes and make them even better? And that is the task that Trip, Trip Randall, who is the CEO of Superfeet, has taken on, which is how do you take something that already works and does a great job, Superfeet, but make it even better for

today's athlete, hiker, skier, you name it. As I mentioned to Trip, I've been a huge fan of the product for a while and I was so excited to get to chat with him and actually see how many more products there were than I didn't even realize. So growing without diluting what made it trusted in the first place and turning something most people overlook into something that they can't ignore,

that's what we're going to get into today. So super excited to be here with Trip Randall, the CEO of Superfeet. So Trip, thank you for joining us. Very excited to meet you. Thrilled to be here, Kara. Thanks for having me and also for your support of Superfeet. I love that you're a fan of the brand. Such a fan, such a fan of the brand. So, okay. So for listeners who

have been hiding under a rock and let's say they don't even realize that they can make their cool shoes that they have comfortable with Superfeet, how do you describe the brand? Well, first of all, none of them should feel like they're behind the curve in any way, shape or form. One of the great things about this brand is while we enjoy folks like yourself and a number of people who have been

with the brand forever, there are so many people who don't know of or have not come across the benefits of this product for them. So that's very exciting for us as a leadership team. Superfeet was, as you said, was founded 50 years ago with the idea that everybody needed shape and support under their foot. That footwear inherently was not providing a fi...

844 Trip Randall: CEO of Superfeet

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

844 Trip Randall: CEO of Superfeet

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.