Dana Jacobsohn, chief development officer, North America luxury brands and global mixed-use speaks with CoStar News Hotels&#x27; Bryan Wroten at the NYU International Hospitality Investment Forum about luxury hotel development and how Marriott meets guests expectations now and prepares for them in the future.

Marriott's Dana Jacobsohn on what makes a true luxury stay

CoStar News Hotels

Hello, I'm Brian Roten, senior reporter for CoStar News Hotels. I'm sitting here with Dana Jacobsohn. She is the chief development officer of North America luxury brands and global mixed use at Marriott International. Dana, thank you so much for being with us here at NYU. Always a pleasure to be here and always a pleasure to sit with you, Brian.

Oh, thank you. I wanted to start out talking about luxury development, which I think you know a thing or two about. We are seeing luxury hotel performance, luxury hotel demand is doing quite well, I think puts it pretty lightly.

But I'm curious, how does that work when you see the current development environment? How does the development of newer properties work to meet up or to keep up with the demand and the performance in this segment?

So we are focused on luxury development at Marriott, and it's not something new for us. A lot of companies are now saying they're leaning in on luxury. We've been leaning in on luxury for many, many years. And the way we do that, the way we solidify new deals is first, we have really strong and compelling brands, which we do across all segments, including luxury.

And then we have a debt similar to our residential business. We have a dedicated luxury team that allows us to perform well, develop the right hotels and meet the needs of our owners and our customers.

So when I say dedicated team, dedicated luxury development team, which I'm a part of, dedicated global design studio, a luxury design studio, luxury operations, luxury sales and marketing, luxury food and beverage. So that allows us to secure those luxury deals.

Marriott's Dana Jacobsohn on what makes a true luxury stay

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Marriott's Dana Jacobsohn on what makes a true luxury stay

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.