Stop Relying on Airbnb and Start Building Direct Bookings with Mark Simpson

Joe Jensen sits down with Mark Simpson, founder of Boostly, to break down how short-term rental hosts can reduce their dependence on Airbnb, Booking.com, Expedia, and other OTAs by building a stronger direct booking strategy. Mark shares how he grew up in hospitality on a 200-acre farmstay in the UK, long before Airbnb existed, and explains how the industry shifted from upfront marketing costs to commission-based OTA bookings. While platforms like Airbnb can be a great way to get started, Mark warns that relying on one platform too heavily leaves hosts exposed to rising fees, algorithm changes, guest complaints, and sudden account suspensions.
The conversation dives into practical strategies for getting more direct bookings without leaving Airbnb entirely. Mark explains the "billboard effect," where hosts use Airbnb for visibility while making their brand, property name, Google presence, website, and social profiles easy for guests to find directly. He also shares why professional hosts should aim for a healthier mix of bookings, with direct bookings forming the backbone of the business and OTAs acting as extra lead sources. The episode is a reminder that platforms are useful, but real business control comes from owning your audience, your brand, and your booking process.
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