Spotify’s ad business is trying to evolve beyond audio. At this year&#x27;s Cannes Lions, Digiday senior marketing reporter Kimeko McCoy catches up with Brian Berner, VP of advertising partnerships at Spotify, about automation, AI, video and Spotify’s push for bigger media budgets.

Spotify rebuilds ad business around automation, AI to win bigger media budgets

The Digiday Podcast

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Hello, hello, and welcome to another episode of The Digiday Podcast. I'm Kamiko McCoy, Senior Marketing Reporter here at Digiday, and this episode is coming to you live from the CanLion International Festival of Creativity, where Digiday and the team is on the ground covering some of the massive shifts that are happening right now in the ad industry.

Yesterday, my colleague Seb Joseph kind of set the stage with our Cannes Lions briefing, so if you haven't had the opportunity to check that out, please do. But he essentially mapped out what's going on with the industry's power shifts in the sands from platforms to agencies and creators, and how AI is accelerating changed across all of media, how it's bought, sold, and everything in between.

I'm here live at the Spotify studio in Can, and I'm joined by Brian Berner, VP of Advertising Partnerships at Spotify, to talk about Spotify's evolving ad business, its push into the video ads, and how it's evolving to solve the audio measurement challenge that media buyers are working through. So, super excited to have this conversation. Brian, welcome to the show. Thank you for having me. How's it been so far? Can, that is? Yeah.

Spotify rebuilds ad business around automation, AI to win bigger media budgets

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Spotify rebuilds ad business around automation, AI to win bigger media budgets

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.