Chief Business Officer at iHeartMedia, Lisa Coffey has run the gamut in media sales. She started out as part of traditional media, at newspapers like USA Today and The Wall Street Journal and at the magazines of Time Inc. Then she made the jump to digital, first at LinkedIn and then spending a decade at Amazon before being named Chief Revenue Officer at LoopMe. Now she’s working across traditional broadcast radio along with podcasts, music, digital radio and live events. She’s currently leading the charge to transform advertising on broadcast and talks about collaborating with TikTok, setting shared goals, and how she&#x27;s helped bring ‘Guaranteed Human’ to life at iHeart.<br>See omnystudio.com/listener for privacy information.

Lisa Coffey: “ Radio personalities are the original influencers."

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

This is an iHeart Podcast. Guaranteed human. Run a business and not thinking about podcasting? Think again. More Americans listen to podcasts than ad-supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as large as the next two combined. Learn how podcasting can help your business. Call 844-844-iHeart. You're listening to Math & Magic, a production of iHeart Podcasts.

I always thought earn trust meant earn the trust of my clients, right? That's what I was there to do. What I learned quickly is that earning trust component was about your colleagues. So you can move business forward in unique ways and being able to understand what somebody else wanted and what were their goals for the year and how you could help them meet them while meeting your own. And so how to

partner with somebody to really meet the greater good of the business. Hi, I'm Bob Pittman and welcome to this episode of Math & Magic. Today I've got someone a little unique, someone I work with, one of my colleagues who has a unique view of the future of advertising and a long history in media. Lisa Coffey, chief business officer at iHeart Media. Lisa grew up in Long Island, New York,

and she has run the gamut in media sales from traditional media, newspapers at USA Today and Wall Street Journal, magazines at Time Inc. And then she made the jump to what used to be called new media at LinkedIn and then did 10 years at Amazon in a number of roles, including building the agency team that brought Amazon advertising to the U.S. marketplace. And finally, she was at LoopMe as global

Lisa Coffey: “ Radio personalities are the original influencers."

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Lisa Coffey: “ Radio personalities are the original influencers."

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.