Chief Business Officer at iHeartMedia, Lisa Coffey has run the gamut in media sales. She started out as part of traditional media, at newspapers like USA Today and The Wall Street Journal and at the magazines of Time Inc. Then she made the jump to digital, first at LinkedIn and then spending a decade at Amazon before being named Chief Revenue Officer at LoopMe. Now she’s working across traditional broadcast radio along with podcasts, music, digital radio and live events. She’s currently leading the charge to transform advertising on broadcast and talks about collaborating with TikTok, setting shared goals, and how she&#x27;s helped bring ‘Guaranteed Human’ to life at iHeart.<br>See omnystudio.com/listener for privacy information.

Lisa Coffey: “ Radio personalities are the original influencers."

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

# Full Transcript

**Podcast:** Math &amp; Magic: Stories from the Frontiers of Marketing with Bob Pittman

## Transcript

This is an iHeart Podcast. Guaranteed human. Run a business and not thinking about podcasting? Think again. More Americans listen to podcasts than ad-supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as large as the next two combined. Learn how podcasting can help your business. Call 844-844-iHeart. You're listening to Math & Magic, a production of iHeart Podcasts.

I always thought earn trust meant earn the trust of my clients, right? That's what I was there to do. What I learned quickly is that earning trust component was about your colleagues. So you can move business forward in unique ways and being able to understand what somebody else wanted and what were their goals for the year and how you could help them meet them while meeting your own. And so how to

partner with somebody to really meet the greater good of the business. Hi, I'm Bob Pittman and welcome to this episode of Math & Magic. Today I've got someone a little unique, someone I work with, one of my colleagues who has a unique view of the future of advertising and a long history in media. Lisa Coffey, chief business officer at iHeart Media. Lisa grew up in Long Island, New York,

and she has run the gamut in media sales from traditional media, newspapers at USA Today and Wall Street Journal, magazines at Time Inc. And then she made the jump to what used to be called new media at LinkedIn and then did 10 years at Amazon in a number of roles, including building the agency team that brought Amazon advertising to the U.S. marketplace. And finally, she was at LoopMe as global

CRO. She still lives on Long Island, loves boating. She has fun and a brilliant colleague. Lisa, welcome. Thanks for having me, Bob. Well, delighted to have you here. Before we get started, I want to do you in 60 seconds. Ready to go? Sounds great. Cats or dogs? Dogs. Early riser or night owl? Both. I burn it on both ends.

Protein or carbs? Protein. Sweet or savory? Sweet. TikTok, Instagram or X? Instagram, but because of our partnership, probably converted to TikTok recently. Great. Loyal. Introvert or extrovert? Extrovert. Beach or mountains? Beach. Cook or eat out? Cook. Call or text? Should always call. It's about to get harder. All-time favorite music artist? Hobby Bon Jovi. I just had the honor of meeting him. First job?

On a farm stand. Favorite all-time movie? Top Gun. Your go-to radio station? Z100. Favorite podcast? A Certain Age by Katie Fogarty. The key to being class mom? Knowing all the kids. Smartest person you know? My mom. Favorite ad campaign ever? Budweiser always crushes it with their Clydesdales. Advice for your kids before they go off to college? Be personable. Best advice you ever got? Always

follow up. And finally, favorite place to visit? My parents' beach cottage on the North Fork. Ooh, great. Well, let's jump in no...

Lisa Coffey: “ Radio personalities are the original influencers."

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Lisa Coffey: “ Radio personalities are the original influencers."

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.