In this episode, Phil Risher shares a recent video from our youtube channel - The new way google ads will work in ai search - Why most home service businesses will lose leads - How to set up your business for success with new google ads Connect with Phil Risher LinkedIn -&gt; https://www.linkedin.com/in/philrisher/ Youtube Phil Risher -&gt; https://www.youtube.com/channel/UCYLMZCYCJsQETEZmlssIClw Youtube Phlash Consulting -&gt; https://www.youtube.com/channel/UCVSuWJ-9UlN2DELnWClctxw Submit Questions for Q&amp;A -&gt; phlashconsulting.com/question Join our newsletter: https://phlashconsulting.com/join/

Google Just Revealed AI Search Ads | Ep 143

Whole Squad Eats

Last week, Google showed us how search ads are going to work inside of AI mode for home service businesses, and it's going to fundamentally change how your prospects find and interact with your business over the next 12 months. My company manages over a million dollars in Google Ads, and after eight years of helping home service businesses grow, this is the biggest shift in Google Ads that I've seen.

In this video, I'll explain why Google has to make this change, what this means for your Google Ads strategy going forward, and how to prepare your business right now so that you continue to get leads as AI search becomes the new normal. Okay, before I show you the new way of running ads, I need to make sure that we're on the same page, the old way of running search ads. So before a customer would search for roof repair near me, they would go to Google search engine results page, they click on your ad, they'd go to your landing page, they might read some of the content, they'd fill out a form, they'd call your business,

and it was built on one assumption, that your website is where the buying decision happens. Someone cost per click, clicks on your ad, goes to your landing page, landing page turned into a lead. That is the old way, and the reason it's the old way is because when we talk about people not going to websites anymore, and people using AI mode, the three things that Google is trying to solve for by doing this is one, the shift to AI mode. So traditional search results page, it's disappearing.

Google Just Revealed AI Search Ads | Ep 143

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Google Just Revealed AI Search Ads | Ep 143

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.