Joy Sharma runs CTC&#x27;s PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you&#x27;re stuck at a growth plateau and you&#x27;ve tried more creative, new ad structures, and different platforms, we can tell you what&#x27;s wrong without even looking at your account. The answer is offer-market fit. In this episode, Joy breaks down why Facebook&#x27;s auction forces you to compete against increasingly sophisticated players as you scale spend, why the AOV-to-CAC ratio in your industry determines your ceiling, and how CTC&#x27;s Marketing Moments service guarantees incremental revenue by solving the offer problem first. In this episode: Why growth plateaus are a business problem, not a marketing problem How Facebook&#x27;s auction works against you at higher spend levels The AOV vs. CAC framework that reveals who you&#x27;re really competing against Why the AOV vs. conversion rate log curve determines your offer&#x27;s viability How static images outperform expensive videos when you have offer-market fit CTC&#x27;s Marketing Moments service and the revenue guarantee behind it The sequence that matters: product-market fit → offer-market fit → creative strategy Key insight: Creative strategy should be a volume mechanism, not an efficiency mechanism. If you&#x27;re trying to solve a business problem with a marketing solution, that&#x27;s where businesses go to die. Show Notes: Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc to set up your first campaign. Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have

Offer-Market Fit: Why 7-Figure Brands Hit a Wall

Ecommerce Playbook: Numbers, Struggles &amp; Growth

# Full Transcript

**Podcast:** Ecommerce Playbook: Numbers, Struggles &amp;amp; Growth

## Transcript

This is the most exciting topic. We build a service around it. This is the only service across all CDC where we actually guarantee revenue now on it. That's why all these bold claims come from, I know exactly what the problem is, this is the problem, that's why we guarantee revenue and all that stuff. But the idea of this is, a lot of people come to us and when they're smaller, we'll do stuff. Everyone does stuff, they become bigger, and then they keep doing the old stuff and they're like, now I'm not growing. So something is not working.

And they will just go back and be like, I did creatives, I launched more, and I'm still launching more and I'm now not winning. Whereas previously I made more creatives, I won. This is a human habit, right? Which is like when people don't know exactly what's wrong, they will just look back at the intuition of, I made more ads, I grew 100%, now I'm growing 10%. There's a problem, my creatives are bad. This episode of the Ecommerce Playbook is brought to you by AppLovin. If like a lot of brands you're looking for ways to profitably diversify your ad spend, you need to check out Axon by

AppLovin. Axon connects brands to 1 billion plus potential new customers across top ranked mobile games. Axon ads are full screen videos followed by multiple interactive screens getting a minimum of 10 seconds of undivided attention and a median watch time of 35 seconds. 70% of brands see higher LTV from Axon customers compared to other platforms. It's super easy to launch and brands have been able to scale to 100k per day in spend within days.

Axon is offering a 5k ad credit. When you spend 5k, just go to axon.ai slash CTC to set up your first campaign. Hey folks, welcome to the Ecommerce Playbook podcast. I'm your host Richard Gaffin, director of digital product strategy here at Common Threat Collective. And I am joined today as I have been over the last couple of months, at least once a month by Mr. Joy Sharma, who is our heads up our formerly global accelerator now profit engine seven program.

The idea there, of course, is that Joy works with our mid to high seven figure brands growing them to the next plateau. And he's been coming on and dropping bombs with us on a monthly basis. And today is going to be no different because the topic that that we're talking through today, I think is pretty exciting, which is an I so I'm going to state your big claim back to you, Joy. And then you can kind of talk, break down a little bit about what you mean by it.

So the big claim here is that if you are stuck in growth and you haven't grown, even though you're doing all the right things like creative volume, your, you know, your campaign structure built right like all that stuff is in place. Then Joy's claim here, your claim, Joy, is that you can tell without looking at your business what is happening and what you need to do to change ...

Offer-Market Fit: Why 7-Figure Brands Hit a Wall

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Offer-Market Fit: Why 7-Figure Brands Hit a Wall

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.