Welcome to a historic Friday edition of WHAT THE TRUCK?!? Not only is this our massive 100th episode with host Malcolm Harris, but it also marks the official birth and kickoff of What the Truck Studios West out of North Fort Worth, Texas with Michael Vincent! The content and the vibes are only getting better, so buckle up for the fastest 45 minutes in freight.In this episode, we tackle the latest hard-hitting headlines shifting the industry before diving into two incredible interviews you won’t want to miss. Joe Ezzo (Product Management, Trimble Transport &amp; Logistics): Joe bridges the gap between freight optimization and the ultimate workforce fuel—coffee! As the founder of Third Day Coffee, he breaks down the volatile geopolitical factors impacting diesel fuel prices and explains how Trimble’s new optimization logic acts as a “cost thermostat” to eliminate wasteful empty miles and deadhead time for fleets. Mike Branch (VP of Data &amp; Analytics, Geotab): With Geotab connected to over 6 million commercial vehicles globally, Mike’s team analyzed billions of data points to rank the 16 World Cup host cities on how drastically the tournament will disrupt commercial freight. Find out why Boston grabbed the #1 spot, why Mexico City surprised the data team with its resilience, and why Toronto landed flat at the bottom of the list. Watch on YouTube Visit our sponsor - TAYLOR AND MARTIN Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Why Traffic Hellholes Rank HIGHER for World Cup Freight Resiliency

WHAT THE TRUCK?!?

# Full Transcript

**Podcast:** WHAT THE TRUCK?!?

## Participants

- **Malcolm Harris** (None)
- **Michael Vincent** (None)
- **Joe Ezzo** (Trimble Transport and Logistics)
- **Mike Branch** (Geotab)

## Transcript

Hey ladies and gentlemen, I had to clear that throat one time. Welcome to a Friday edition of What The Truck. Listen, it might look a little different, but the content and the vibes are the same. I am your host, Malcolm Harris, joined by my brother, my pal, my partner in crime, my guy, the dude, Michael Vincent. Mr. Vincent. What's up? What's up, brother? What's up? What's up? What's up? What's up?

Vincent is getting better and better every show. Come on, man. It's what we do. You know what I'm saying? It's what we do. It doesn't stay the same. It just always gets better. Yeah, we just do what we got to do, dog. This is a very special episode, right? Because this is, how many episodes is this for you? Ten? Hundo. Hundo. Hundred. Hundred. Hundred episodes. Hundred. It's crazy, man. That's fantastic, dude. Congratulations, man. Well, thank you, brother. I appreciate it. You are the founding father.

You are the founding father of what the... No. No, no, no. I'm not. I'm not, though. Are you the founding cousin? I might be somewhat of a distant cousin, maybe, of the founders. Listen, if you didn't build... I mean, you're talking about JP, dude. JP. Over there to your left. He's over there in the shadows to your left. He is? I see him right now. Yeah. So there's one of the founding fathers, right? Okay. Okay. And Chad Prevost. So are you on the Mount Rushmore of what... I'm on the Mount Rushmore. Oh, yeah.

Certainly on the Mount Rushmore. You gotta be. You gotta be. For sure. For sure. For sure. Yeah. I'm making Mount Rushmore, but not a founding father. Well... But... How many episodes do you think you've done all the time? 400 plus. Easy. Oh, God. Okay. Yeah. I got a minute before I get to 400, but... Yeah. I would think 400 plus is pretty easy. I think. I don't know. I mean, the guys could go back and count it, but then they'd have to look at all the episodes. They really don't want to do that because there's some pretty... Pretty...

There's memorable ones and there's, you know, ones you don't want to remember. But, dude, look. This is the birth of what the truck... Studios West. West side? The West ones are. Texas. North Fort Worth, bro. Is the new home. We're in 146 Media Studios that we're building out here at Spartan Carrier Group. And this is the home of what the truck West as well. Every Monday, Wednesday, and Friday, right? What the truck West. Starting now.

What the truck. Starting now. I love it. Are you kidding me, bro? You know what I learned down here? You can tell the difference. You can tell the difference between a real cowboy and a fake cowboy really easy. You know how you do that? How is that? How is that? At a real cowboy, the bullshit's on the outside of the boot. You're a joke. You're a joke. That's how it real...

Why Traffic Hellholes Rank HIGHER for World Cup Freight Resiliency

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Why Traffic Hellholes Rank HIGHER for World Cup Freight Resiliency

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.