Taylor Holiday is the CEO and Co-Founder of Common Thread Collective. Learn more about CTC at https://commonthreadco.com and follow up with Taylor on X at https://x.com/taylorholiday. Studies referenced by Taylor: Do Cost Controls Work? https://hermod.statlas.io/mcp/report/shared?user=anmar.commonthreadco.com&amp;ts=1785286905 Should You Turn Off Ads https://hermod.statlas.io/mcp/report/shared?user=anmar.commonthreadco.com&amp;ts=1785513697 FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

Do Cost Caps Work? Taylor Holiday Brings $1.4B Of Data

The Andrew Faris Podcast

Do you want to start on CTC data reveals? We got some spicy media-binded. You have actual data-driven answers today to, is it okay to turn off an ad? Yep. And to do manual bits work. Yeah, yeah. The two most discussed topics in this group, DTC, Twitter. If you're like, forget it, I'm done arguing, we're just going to go find the answer. Yeah. Do you want to start there or do you want to yell at me for being out of business first?

No, no, no. We could start with that because I think- We could start with what? Look at me or DTC. The research, because I think this is a good one for the two of us. And that's why I even think it's a good place for us to- We have been waiting to publish this, but I think you've probably, I'd say, taken over as the Cost Cap Maxi Lord. I think so. More so than me. I think so. I think I've backed off of it so much because I just hate the argument so much now. I'm getting there.

I picked up the flag and I think- The reason why is that I'm so close to accounts that I see, like it just still makes me so crazy to look at somebody's business and look at the dollars being lit on fire. Right. And it just breaks me. I don't actually care about what is the best media buying method. That's not what I care about. What I care about is how to grow your business without lighting money on fire. You know? And I think it's just a big thing. The actual position I hate the most is this doesn't matter. Yeah.

Do Cost Caps Work? Taylor Holiday Brings $1.4B Of Data

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Do Cost Caps Work? Taylor Holiday Brings $1.4B Of Data

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.