In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ai-recommend-sell-behind-numbers © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt&#x27;s AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com

Cannes 2026: What Everyone Is Talking About | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

# Full Transcript

**Podcast:** Behind the Numbers: an EMARKETER Podcast

## Participants

- **Marcus Johnson** (None)
- **Max Willans** (None)
- **Nate Elliott** (None)
- **Max Willans** (None)
- **Nate Elliott** (None)

## Transcript

When a consumer reaches checkout, they're no longer browsing, they're buying. It's a moment of peak intent, attention and engagement. That's where Rokt comes in. Rokt helps brands reach customers at the moment that matters most, delivering relevant offers and content that feel like a natural part of the transaction experience, not an interruption. Learn more at rocked.com. That's R-O-K-T.com.

Hey gang, it's Monday, June 15th. Max and Nate and listeners, welcome to Behind the Numbers, any marketing podcast made possible by Rocked. I'm Marcus Johnson and join me for today's conversation, we have two principal analysts joining us from Philly. Nick's fan is Max Willans. Go New York, go New York, go. We're also joined from New York by kind of Nick's fan. He's happy when they do well, much like myself, Nate Elliott. Go Syracuse Orange. Oh, okay. Careful. Today's fact.

Nurses walk about a marathon a week. So my friend just went to a Banksy exhibit in Austin. And her favorite piece was called Game Changer. I hadn't seen it before. It's amazing. It depicts a young boy. It's made by Banksy, the artist. It depicts a young boy playing with a nurse superhero doll. And it's got Batman and Spider-Man in this, like discarded in this basket next to him. So he's preferring, he preferred to play with this nurse superhero doll. He's got a cape and everything.

And it's a tribute to healthcare workers as the real heroes during the pandemic. And so when I found some facts about nurses, and there was some NHS research, that's the UK healthcare system, NHS found that nurses walk about 60,000 steps a week. That's roughly 26 miles or a marathon's distance.

ER nurses often walk even more than that. Is that just on the job, I take it? Yeah. Also, don't nurses mostly work like three or four day work weeks? I have some friends that work as like physician assistants and they, like they're not doing nine to fives. They're doing like 12 hour shifts. They are doing 12 hour shifts. Yeah. I'm just imagining piling all that up in the space of like three work days. Mm-hmm. Remarkable.

Remarkable. That's why they care about their shoes. You want to find shoes that are good for your knees and back, you talk to a nurse or a physician assistant. Absolutely. Marcus, can you make that the next fact of the day? What's what's nurses' favorite shoe brand? No free ads. To the over 5 million actively licensed registered nurses in the US, thank you. Uh, to you folks. There are probably none listening, but if you know one, tell them I said thanks.

Today's real topic, the most interesting conversations we expect to hear at Cannes 2026. By we, I mean them, because I'm not allowed to go again. You know what you did. That's fair. For the episode today, we decided...

Cannes 2026: What Everyone Is Talking About | Behind the Numbers

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Cannes 2026: What Everyone Is Talking About | Behind the Numbers

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.