On this week&#x27;s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into how hotels earn money and keep it. The conversation opens with Hilton CEO Chris Nassetta making the case that 28 brands is a data-driven strategy not sprawl, and calling out the hotel industry&#x27;s default fix for unhappy guests: a pile of loyalty points at checkout. He says AI can catch the problem while the guest is still in the building. From there Sarah and Steve get into why Accor, Melia, and The Social Hub are circling student housing as a four-income-stream asset class, why micro-creators with under 20,000 followers are now driving real hotel bookings through affiliate deals, and close with Skift&#x27;s Rafat Ali on the quiet reinvention of the hotel tax and the fight over who controls where that money goes. This episode is presented by StayFi &amp; Bilt. StayFi helps short-term rental operators build direct guest relationships through branded wifi portals, email marketing, and guest data tools. Visit stayfi.com/goodmorninghospitality to learn more. And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more.

GMH Hotels: Nassetta on 28 Brands, AI, and the Bazillion Points Problem.

Good Morning Hospitality

Well, good. Hello. I'm doing good, Sarah. We didn't get the catch up match backstage before we went live here. You need to tell me everything live so everyone can hear. I am. I think it's an official coffee talk. All right, listeners, viewers, you can catch up with Sarah and I, but we're here live with you. Let us know where you're watching from. Yeah. And we always love seeing that. You need to tell me about your weekend.

It was a great weekend. I want to talk about it because I went to a place where you visited Livongo over in St. John. Yeah. And I went right by it. We went on the ferry. It was closed. Yes. And we saw the employees locking up everything and we hopped off into the coral reef right outside Livongo and snorkeled. No. I saw some sharks and some stingrays and some fish. Yeah. But yeah, so we'll talk about what I did. So I went to St. John and to the British Virgin Islands.

I won't say for why, but we went there and everywhere I go, I always look at the hospitality. It was took me a minute to adjust to the service on the island because for those that have not been there, they're on island time. And I thought I had island time here in Miami, but like the signs and a lot of restaurants say like, all right, we open at 10 a.m. ish with like a 30 minute window of when they may or may not open.

GMH Hotels: Nassetta on 28 Brands, AI, and the Bazillion Points Problem.

Read the full transcript

The candid version is on a podcast,
not the earnings call.

GMH Hotels: Nassetta on 28 Brands, AI, and the Bazillion Points Problem.

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.