On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor. Reports: https://content-na1.emarketer.com/prime-day-2026?_gl=1*1yes21q*_gcl_au*NDI1MjU0MDE2LjE3NzY3MTc1NzcuNzQzNTAwNDcwLjE3ODE1NDAyMDQuMTc4MTU0MDIxMQ..*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODE2MzAyMTEkbzYyJGcwJHQxNzgxNjMwMjExJGo2MCRsMCRoNjAwODQzMDQ2 Subscribe to EMARKETER&#x27;s newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-2026-prime-day-shift-treasure-hunt-savings-strategy-reimagining-retail © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt&#x27;s AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

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Hi everyone, today is Wednesday, July 1st. Welcome to EMARKETER's weekly retail show, Reimagining Retail, an EMARKETER podcast made possible by Rocked. This is the show where we talk about how retail collides with every part of our lives. And I'm your host, Susie David-Kenyon. On today's episode, we're unpacking Amazon Prime Day. The event once again generated record-breaking online sales, but beyond the headlines, what did it actually tell us about today's consumer? And what should retailers and brands take a look at the market?

Takeaway as they prepare for the holiday season. Joining me today, we have two of our podcast regulars, Principal Analysts, Sky Canaves, joining us from Texas. Hey, Sky. Hey, Susie. And we have Zak Stambor joining us from Chicago or Illinois. Hey, Zach. Hi, Susie. Hi, Sky. So Prime Day has come a long way from its original one-day event. This year, it stretched to four days, moved into June, which I think is the earliest it's ever been, and has become one of our real first reads on how consumers are feeling.

What they're prioritizing and how they're choosing to spend their money. So this year, shoppers really continue to show up, groundbreaking sales, but they definitely shopped differently. They bought more everyday essentials. They leaned into value again and gave us an early glimpse into what could actually matter the most this holiday season.

The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail

Read the full transcript

The candid version is on a podcast,
not the earnings call.

The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.