Monetizing Knowledge and Unlocking the Creator Economy with Bryan McAnulty

Got expertise? You’ve got a business. In this episode of Nothing Small About Business, Sara sits down with Bryan McAnulty, founder of Heights Platform, to break down how creators and entrepreneurs can turn what they know into online courses, memberships, and digital products that actually scale.

Bryan shares why niche selection matters more than most people think, how AI tools are changing the game for content creation and business automation, and why consistency beats chasing “overnight success” every time. Whether you’re just starting to monetize your knowledge or looking to grow an existing course business, this conversation is packed with practical, no-fluff strategy.

In this episode:

• How to monetize your expertise through online courses and community-building
• Why AI tools are a creator’s secret weapon for content and automation
• How to choose a niche and product strategy built for scale
• The truth about building an audience (hint: you don’t need to be “famous”)
• Daily habits and mindset shifts that separate consistent creators from the ones who quit

Quotable moments:

• “Your secret sauce is you, nobody can be you.”
• “Don’t wait for perfect, just start and adapt.”
• “Think bigger and challenge your limits.”

Host: Sara Press
IG: @withsarapress
Website: www.press-edit.com

Guest: Bryan McAnulty
Website: www.heightsplatform.com