This week in the business of podcasting: Tom Webster walks through Podcast Movement&#x27;s five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator conference spanning more than 80 sessions across five stages. Sport Social&#x27;s Ryan Barker makes the case that official club podcasts are the natural landing spot for betting sponsorship money as the Premier League phases out front-of-shirt gambling deals in 2026/27. Quill and CoHost CEO Fatima Zaidi explains why branded podcasts get cut, and lays out the named audience, defined behavior change, and single accountable owner that lasting shows share. Nielsen agreed to acquire media verification company DoubleVerify in a $2.15 billion all-cash deal, pairing audience data with verification tooling across a stack that explicitly includes audio. To find links to these, and every article covered in today&#x27;s episode, click here. You can also subscribe to The Download&#x27;s newsletter to receive the full issue straight to your email inbox every day.

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

Sounds Profitable

This is the Download Recap from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Gavin Gattis. The Download Recap is brought to you by Podscribe. You can find out more at Podscribe.com. Now, let's get into this week's news.

Before I get into the top stories, just a reminder of Ask a Marketer how advertisers read the research. The webinar puts fresh research in front of people who buy the media. On Tuesday, August 18th at 1 p.m. Eastern Time, Right Side Ups Christina Rubino and Quo's Tony Murray will join Tom Webster to work through the podcast Atlas.

Built from a survey of 5,061 U.S. consumers, the Atlas focuses on how creator-based advertising performs across video, audio, social, and newsletters. From the buyer's chair, the two will sort through which findings actually move a media plan, which are merely interesting, and how to make a case for podcast ad spend to people who do not follow podcasting. You can register now with the link in today's issue.

Five days at Terminal 5 This year's podcast, Movement Prime, isn't just renting out a convention center. It's taking over Terminal 5 in New York City for five straight days. And Tom Webster used this week's Sounds Profitable essay to walk through the whole run of the show. It opens with the inaugural Partners Only Sounds Profitable Business Summit on September 14th and 15th, and the first speakers announced to set the tone.

Ira Glass, Don Lemon, and Rich Roll share the bill with Marketplace's Kimberly Adams, Flight Stories, Maggie Sellers Rim, and executives from YouTube, Amazon, and Scalable. More than 125 brand, agency, and advertiser representatives have already registered, and the two days open with the Central Park...

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

Read the full transcript

The candid version is on a podcast,
not the earnings call.

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.