In this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world&#x27;s largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape. The conversation covers the generational divide in media consumption, Kraft Heinz’s new five-year partnership with the NFL, what it takes to build an entrepreneurial mindset inside a Fortune 500 company, and how AI is playing a supporting — not starring — role in the brand’s future. Follow Suzy on Twitter: @AskSuzyBiz Follow Todd Kaplan on LinkedIn Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

The Speed of Culture Podcast

When you think of how endemic a lot of our brands are to the game day experience, whether it's at tailgate outside the stadium in your home as you're doing viewing parties, it just seemed like such a natural fit. To thrive in a rapidly evolving landscape, brands must move at an ever increasing pace. I'm Matt Britton, founder and CEO of Suzy. Join me and key industry leaders as we dive deep into the shifting consumer trends within their industry, why it matters now, and how you can keep up. Welcome to The Speed of Culture.

We're here live at the Possible Conference in South Beach, and I'm thrilled to be joined by Todd Kaplan, the Chief Marketing Officer at Kraft Heinz North America. Todd's one of the most recognized marketers in the industry, known for building powerful brands and products and leading iconic businesses like PepsiCo, and now helping to shape the next era of growth for Kraft's powerhouse portfolio. Todd, so great to see you today. It's great to be here. I'm a big fan, always have been ever since the PepsiCo days, and now I know you're here at Kraft Heinz. You've been at Kraft Heinz for a couple years.

What is your take on the culture and the overall brand portfolio to oversee? And what's one thing that maybe surprised you about working at Kraft that you didn't think? Yeah, I think just the breadth of the portfolio is unlike anything else, right? We have 70 brands in North America. Between these brands, it's 96% household penetration, which if I were to open up your pantry or fridge in your kitchen, I'm sure you have five, six, seven of our brands without even thinking, right? And some of these things, which is amazing.

From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

Read the full transcript

The candid version is on a podcast,
not the earnings call.

From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.