July did not give anybody a soft landing. You either made your number or you got crushed, and almost nobody landed in between. We dig into what actually happened last month, why A-B houses slipped off their June trends while MC clients picked up a point, and why Florida and California grew while most of the country did not. Then it gets worse before it gets better. Gas prices bounced back up, and a new one showed up on client calls this month: electricity. One warm market saw prices double, and the numbers coming at us for a 1,200 square foot house sounded like a mortgage payment. There is even a point where it gets too hot to drink beer, and we have watched consumption nosedive in real time to prove it. August has a selling day missing and last year&#x27;s Labor Day load week has moved into September, so we talk through how to set a goal reps will still reach for. Three clients already threw out their annual budget. Set the budget as a guide, not gospel. We also get into the hemp ban going down to the wire, 35 state attorneys general writing Congress, Kratom bans spreading, flavor carrying the whole category, and the final read on World Cup volume. Worth a listen if you are building sales plans, incentives, or goals right now.

121: Budget vs Goal: Which Number Should Move Mid-Year?

Tapped In Sales and Strategy for Beer Distributors

This is the Tapped In Podcast, the podcast for beverage distributors that want to empower their sales team to drive business results. Listen up and welcome back to another episode of the Tapped In Sales Podcast, your podcast for beer distributors by beer distributors.

I'm your hostess with the Moses Budd here with Data Mike and Moneyball Ross.

Yes, boys, we are back here now we are in early August and one of the monthly installments that I've enjoyed doing is kind of how did July end for goals and results with clients and where is August pointing to because we would have been through much of the goal setting process and looking at the trends in the market by now at time of the recording here.

So, Mikey, for the optimistic view, as Ross is typically pessimistic. I was going to say why I'm not even optimistic. So, let's start with Mikey this time. Yeah. On your goal planning calls. July shook out differently for a lot of folks.

Ross and I were chatting about it last week where, you know, some people really just beat expectation and some people really missed. So, I dug into that a little bit further and started just going through different portfolios, different suppliers, different parts of the region.

And what I found was actually, so from June to July, most AB as a whole slipped about a point or two from their June trends and most MC clients grew by about a point. So, I found that pretty interesting. And then I was also looking around in Florida, California across the board had growth from June into July, but the rest of the country really didn't. So, not sure.

121: Budget vs Goal: Which Number Should Move Mid-Year?

Read the full transcript

The candid version is on a podcast,
not the earnings call.

121: Budget vs Goal: Which Number Should Move Mid-Year?

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.