How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint.

Programmatic TV Home Screens And Gaming Ads For Kids

The Big Story

Welcome to The Big Story, a roundtable featuring members of the AdExchanger editorial team. Every week we bring you an in-depth discussion of key developments in digital marketing and media. This episode is sponsored by Basis, the leading intelligent operating system for autonomous advertising.

Its enterprise AI solution transforms campaign briefs into strategies and media plans that integrate directly into omni-channel activation. It is a truth universally acknowledged that a platform seeking to possess good fortune must be in want of advertising. That's my take on where Jane Austen crashes into advertising.

Shout out to everyone who recognized that Pride and Prejudice reference. Now, let me tell you why. Just like the dashing romances on the moors, it can feel absolutely inevitable that every gorgeous, delightful platform attracting eyeballs will eventually be married with advertising and eventually have even more advertising. And that's the theme for today's episode.

First off, those home screen ads you see when you turn on your TV have long been prized possessions for TV operating systems. Usually that inventory is only available directly. But now those home screen ads are going programmatic. We are going to see more advertisers on those TV home screens. And our associate editor, Victoria McNally, is going to tell us how Samsung is going about this,

why, and what other home screens are opening up to new advertisers. Then the gaming platform popular with grade schoolers, Roblox, is going to be expanding where it shows ads to include kids under the age of 13. Those ads will not be targeted because of COPA, the law that protects kids from online targeted advertising when they're under the age of 13,

Programmatic TV Home Screens And Gaming Ads For Kids

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Programmatic TV Home Screens And Gaming Ads For Kids

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.