At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta’s head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn&#x27;t change the agency-platform relationship.

Meta courts agencies with expanded ad tools while AI reshapes the industry

The Digiday Podcast

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Hello, hello, and welcome to another episode of The Digiday Podcast. I'm your co-host, Kamiko McCoy, Senior Marketing Reporter here at Digiday, coming to you live from this year's Cannes Lions International Festival of Creativity in the South of France. We're coming to the end of this year's festival, and if you've made it this far, congratulations.

A lot of this year's conversation has been big beachside announcements and claims about AI, as always, but one thing that's becoming pretty clear is that AI is everywhere, especially in how ads are built, how they're bought, how they're measured, and the growing question around where that leaves the agency role. If you want a full rundown of everything that's been coming out of CanLion International Festival, Digiday's obviously got you covered. We've got a newsletter coming out every day. If you haven't checked it out, please try to do so.

In this episode, I'm talking to Nicola Mendelsohn from Meta. She's head of Global Business Group, and we talked about how Meta is leaning further into automation and AI with this ad business, but they're trying to do so in a way that doesn't necessarily cut out the ad agency or the whole co-roll. So, without further ado. Welcome to the show. Oh, thank you so much. I'm absolutely delighted to be here with you. What can is this for you?

Meta courts agencies with expanded ad tools while AI reshapes the industry

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Meta courts agencies with expanded ad tools while AI reshapes the industry

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.