Meta Ads, Funnels and Paid Traffic: What's Working Now w/Samantha Fine

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Before you spend another dollar on paid ads, listen to this.
Facebook and Instagram ads can feel like a mystery.
One person swears they're the key to scaling your business. Someone else says they're a waste of money.
Meanwhile, Meta keeps suggesting you boost your post, increase your budget and trust the process.
In today's episode, I'm joined by Samantha Fine, Meta Ads and Funnel Strategist, to talk about what's actually working when it comes to paid advertising and why so many business owners end up frustrated, overwhelmed and convinced that ads "don't work."
We discuss:
How Meta's platform has changed, including the growing role of AI, the Andromeda update and the shift from audience targeting to creative-led advertising
The role your funnel plays in ad performance and conversions
How to know if you're actually ready to invest in paid traffic and how oto set an ad budget based on your goals
Why copying someone else's ad strategy rarely works

If you've been wondering whether Meta Ads are worth it, why your results have changed or what needs to be in place before you spend any money on ads, this conversation will save you time, money and a whole lot of frustration.
Links & References:
Come network with us! CLICK HERE to attend your first PWR Connection Network virtual speed networking event at no cost using the promo code FIRSTTIME
Get Samantha's free Successful Ads Scorecard here: https://www.samanthafinedigital.com/scorecard
Book an Audit Call with Samantha: https://link.autopilotclients.io/widget/bookings/ads-audit-samantha-fine-digital
Connect with Samantha on Instagram: https://www.instagram.com/samanthafinedigital
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Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.