Subscribe to DTC Newsletter - https://dtcnews.link/signup Braydon from Pilothouse joins for a fast AI check-in on what the team is actually shipping right now. Not theory. The exact tools, prompts, and workflows behind their current creative output. If you run growth or creative at a DTC brand or agency, this is a look at how one team is collapsing production time on landing pages, video ads, and founder content using AI. The sub-agent &quot;council&quot; prompt: rewrite a landing page eight ways, with each sub-agent playing a role (copywriter, CEO, customer, CRO expert), then have the council rate the versions and a final decision maker pick the winner. How to keep Claude fast on long projects: ask the chat to summarize itself into a markdown file, then carry that into a fresh chat instead of letting one thread balloon. Higgsfield as a model aggregator: one place to run VO3, Kling, ElevenLabs, and image models, with one-click image-to-video and multiple aspect ratios. The founder avatar workflow: build a 30-second explainer with B-roll and slow zooms, clone the founder&#x27;s voice in ElevenLabs, and ship it the same afternoon. Why Braydon leans into obviously-AI creative (claymation, Pixar-style) instead of trying to pass synthetic people as real. How Meta&#x27;s Andromeda rewards ads that improve the scroll, and why social boosting organic winners is finding new scale. Who this is for: DTC operators, growth marketers, and agency creative leads who want a current, practical AI workflow rather than a hype reel. What to steal: The sub-agent council prompt, the Higgsfield image-to-video and voice-clone pipeline, and the social boosting approach to finding ad winners. Timestamps: 00:29 Fable AI and One-Shot Development 06:54 Higgsfield for AI Creative Production 10:33 New AI Advertising Disclosure Rules 13:15 AI Search, SEO, and Answer Engines 14:33 How Andromeda Rewards Better Ad Experiences Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF621 Follow us on Instagram &amp; Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Ep 621: Anything is possible now – The AI Creative Stack

DTC Podcast

# Full Transcript

**Podcast:** DTC Podcast

## Participants

- **Eric Dick** (DTC Newsletter and Podcast)
- **Brayden** (Pilothouse)

## Transcript

Before we jump into today's all killer, no filler episode, a quick word about who makes this show possible. The DTC Podcast is brought to you by Pilothouse, the performance agency behind some of the fastest growing DTC brands in the world. Creative, media and customer journey all under one roof. Performance and brand without the tradeoff. Every Friday, we hand the mic to a Pilothouse operator to break down what's actually working in their space right now. Want a team that treats your growth like their own? That's Pilot House. Head to pilothouse.co and now on with the show.

Talk to me about Fable. Fable, it's better than Opus 4.8. It's extremely powerful. I watched one guy, he one-shotted a Minecraft game. How has your Higgsfield work gone? Dude, that is an amazing platform. What Higgsfield does is it aggregates all those models into one place. If you do a deep dive on Andromeda, one thing that pops up is like the way that they rank creatives. Part of it is like how relevant it is to the audience and like how good it is at targeting.

And the other part of it is how much it affects user experience on the platform. You're actually rewarded for increasing the user experience for the app. It's all killer, no filler. Perfect time for a Friday afternoon session on AI with Brayden from Pilot House. Let's jump right into it. Brayden, talk to me about Fable.

What exactly is Fable? Is it just a model that I'm using or is it something that I got to click into? So, I'm sure a lot of people have heard about Mythos, but basically Claude released this Mythos model that was super powerful that they were limiting who it would go to because it was like, you know, it was like hacking into systems and it was basically extremely powerful. And so, Fable is a version of Mythos that just has a lot more safety guardrails. And so, it's better than Opus 4.8.

It's extremely powerful. Some amazing like use cases and ways people have just been doing like single prompt, like one-shotting, like amazing looking websites. And like I watched one guy, he one-shotted a Minecraft game. Like he's like, make me Minecraft. It was literally one sentence. He's like, make me Minecraft. And he's like, improve this prompt. That was like all he put. And it like took an hour and it came back and it was like a fully fledged playing Minecraft game. That's wild.

I remember it was, I think Eric Schmidt or one of the Google founders was on stage at maybe one or two years ago talking about, he's like, people do not understand what's coming. Like if, you know, TikTok were to be, this was when there were a lot of discourse about TikTok being banned. And it was like, if TikTok were to be banned, you could just create a new app with like an infinite amount of content on it that would just be, it would be ready to go. And like, it's hard, maybe it's har...

Ep 621: Anything is possible now – The AI Creative Stack

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Ep 621: Anything is possible now – The AI Creative Stack

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.