As pizza&#x27;s value wars intensify, Domino&#x27;s is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand&#x27;s focus on consistent deals, menu choice and &quot;talk value&quot; promotions like Emergency Pizza and You Tip, We Tip. She also discusses making the brand more &quot;craveable&quot; through a recent rebrand.

Creating value marketing that stands out, with Domino's CMO

Ad Age Marketer's Brief

This episode is sponsored by Warner Brothers Discovery Advertising. You've probably seen the headlines, and yeah, there's a lot happening at WBD right now. But here's the thing. Change is happening everywhere. Media planning has never been this complicated. More platforms, more data, more pressure to drive results. And that's what WBD delivers. Iconic stories and the audiences who love them, so your brand shows up in the right place, at the right time, with real impact.

Visit adsales.wbd.com to learn more. The value wars in pizza have been building for a while, and now they're intensifying. Domino's Pizza said this week that same-store sales missed expectations as consumer sentiment worsened and competitors rolled out similar deals.

That challenge, making an offer that doesn't look like everyone else's, is what we'll be discussing this week with Domino's CMO Kate Trumbull on the Marketers Brief, our weekly discussion of marketing news and trends that have the industry buzzed in the industry buzzing. Trumbull says that consistent deals, greater menu choice, and storytelling have been key to Domino's efforts to stand out in a crowded value landscape. With promotions like Emergency Pizza and U-Tip, we-tip, generating not just sales, but also talk value.

We'll also discuss other marketing challenges, including a high-stakes rebrand. I'm John Springer, senior reporter at AdAge. Before I get into my discussion with Kate, I want to call your attention to a new awards program. AdAge mid-sized brand leaders honor senior in-house marketing leaders making a difference at mid-market brands, typically companies with $50 million to $1 billion in annual revenue. Does this sound like you or anyone you know? Find out more, including how to enter at adage.com slash mid-sized leaders.

Creating value marketing that stands out, with Domino's CMO

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Creating value marketing that stands out, with Domino's CMO

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.