What does growth marketing look like at one of the world&#x27;s most iconic brands? In this episode, Ashley Travis, Head of Growth Marketing at Pizza Hut, shares the strategies shaping the QSR giant&#x27;s future.<br>Together with host Noor Naseer, Ashley covers loyalty, martech, CRM, digital experiences, and the challenge of competing in a crowded category. She also shares lessons from her past life at Starbucks, explains why nostalgia is a competitive advantage, and reveals the metrics her team focuses on to drive sustainable growth.

How to Grow an Iconic Brand (with Ashley Travis)

Adtech Unfiltered

This is Noor Naseer for Adtech Unfiltered. We've lined up a few brand-centered episodes, and we're kicking things off with a pizza brand we all know, Pizza Hut. While Pizza Hut may be one of the world's most recognized brands, recognition alone doesn't drive growth. In a category where competitors outspend you, consumer expectations on price haven't changed in decades, and loyalty is harder to earn than ever before, growth demands a different playbook.

On this episode of Adtech Unfiltered, I'm joined by Ashley Travis, head of growth marketing at Pizza Hut, who shares how she's rethinking loyalty, digital experiences, audience strategy, and brand nostalgia to fuel Pizza Hut's next chapter. From their Hut Rewards loyalty program to growth metrics that actually matter, this conversation is packed with lessons for every modern marketer. Let's get to the episode.

Ashley, there's a lot of exciting things happening at Pizza Hut, as you are well aware, and I have a long legacy of pizza consumption and Pizza Hut consumption. So excited to chat with you about it more today. Happy to hear that. So let's start off with the basics. I want to learn more about what's going on with growth marketing, specifically at Pizza Hut, but what does growth marketing and leading growth marketing look like for you?

Yeah, I mean, the way that we are thinking about growth marketing is how are we going to enter this next phase of growth for Pizza Hut? Where are we going to see that growth come from outside of what we would typically expect?

How to Grow an Iconic Brand (with Ashley Travis)

Read the full transcript

The candid version is on a podcast,
not the earnings call.

How to Grow an Iconic Brand (with Ashley Travis)

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.