Shopify just dropped its biggest update of the year — and if you&#x27;re in ecom, this one actually matters. In this latest episode of Limited Supply, Nik breaks down the five Shopify announcements that are going to change how brands build, sell, and scale in the age of AI commerce. From making your entire product catalog readable by LLMs to a massive affiliate play that could reshape the publisher ecosystem, Shopify isn&#x27;t just keeping up with AI — they&#x27;re betting the whole roadmap on it. Nik covers the vibe coding integration that finally makes one-shot landing pages a reality inside your main Shopify store, why Sidekick is actually worth your attention now, and how the Shop app is positioning itself to become the default shopping agent across every AI surface you use. Plus: the smaller updates that quietly matter — A/B testing on live themes, scheduled go-lives, WhatsApp as a native marketing channel, and what checkout intelligence actually means for conversion. If you&#x27;ve been watching the agentic commerce wave from the sidelines, this is your signal to start paying attention. --- What’s Instant? It&#x27;s the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠⁠. --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s ⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

S16 E13: Shopify's AI Revolution: What You Need to Know

Limited Supply

# Full Transcript

**Podcast:** Limited Supply

## Participants

- **Nik Sharma** (Limited Supply)

## Transcript

Welcome back to Limited Supply, the podcast where we get deep into the tactical and strategic side of e-commerce, digital marketing, and building consumer brands. I'm your host, Nik Sharma. I've spent the last nine years building, scaling, and investing in brands. And through this show and my weekly newsletter at nik.co slash email, I'm here to share everything I've learned, the wins, the losses, the experiments, the tactics, and the insights, all so you can unlock your next $100,000 in revenue.

Today's episode is a good one. But before we dive in, let me tell you about our chosen sponsor for this week's episode. If you're still sending the same abandoned cart email to every shopper, I need you to stop and think about what that actually means. You're treating someone who browsed a $40 product as the same as someone who's got a $200 cart ready to go. Different people need different reasons to come back. And that's exactly what instant does. Instant looks at every shopper's behavior on your site and sends the email they should actually get. Personalized copy, the right products, the right offer.

All of this running automatically. Brands using instant are seeing a three to five x increase in their email revenue alone. This is your last chance to get instant at 50% off for your first 60 days. Grab it at instant.one slash Sharma.

Welcome back to another episode of Limited Supply. I'm your host, Nik Sharma. And today, we're going to talk through the new Shopify Everywhere editions release. So Shopify does their editions, I believe it's twice a year. I think it's winter and summer. And it's usually, you know, 100 plus updates, a ton of good stuff. There's always stuff for developers, stuff for marketers, stuff for the ops team, stuff for the merchandise.

And it's usually, you know, it's usually a lot of people, stuff for the advertising people, stuff for, you know, basically everybody. And this year, or this summer, rather, a lot of their focus was really on how to make your store kind of very omnipresent and omnivailable. And that doesn't mean the same thing as omnichannel. Well, actually, it kind of does. But, you know, omnichannel, people tend to immediately think of retail and Amazon.

But what they're saying is, you know, Shopify wants to be the engine that powers commerce, no matter where it happens, whether it's in a mobile app, whether it's in a chat window with Claude, or, you know, chat GPT, whether it's inside a video game, and you know, there's a commerce component. And so there's a lot of updates in this specific editions, that are tied to agentic, or AI, or, you know, that whole kind of world.

So all that said, I want to go through, I spent about an hour and a half going through the entire, you know, every feature that came out. And I basically put together what I thought was interesting for, you know, the people who are ...

S16 E13: Shopify's AI Revolution: What You Need to Know

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

S16 E13: Shopify's AI Revolution: What You Need to Know

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.