What makes a luxury hotel memorable today? In this conversation, our career correspondent and hertelier founder Emily Goldfischer, sits down with Tamara Lohan, Global Brand Leader for Luxury at Hyatt, to discuss why travelers are increasingly drawn to hotels with a strong sense of place and identity. They also explore Hyatt’s luxury growth strategy, the role of storytelling in hospitality, and how wellness is evolving beyond fads into something more meaningful for guests. A few more resources: If you&#x27;re new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Travelers Want Hotels With a Point of View - Tamara Lohan, Hyatt

Hospitality Daily Podcast

# Full Transcript

**Podcast:** Hospitality Daily Podcast

## Participants

- **Josiah Mackenzie** (None)
- **Tamara Lohan** (Hyatt)

## Transcript

This show is brought to you with support from Actable, the company that helps more than 150,000 hoteliers run more efficient and profitable hotel businesses every day at every level. See why more than 90% of the top 50 management companies in the U.S. use Actable at actable.com. That's A-C-T-A-B-L dot com.

Our guest today, Tamara Lohan, is the co-founder of Mr. and Mrs. Smith, which of course is one of the pioneers in independent lifestyle hospitality. Today she is global brand leader for luxury at Hyatt. And I'm excited to be bringing you a three-part series that starts today with this conversation hosted by our correspondent Emily Goldfisher, founder of Hertelier. In this, you're going to hear Tamara talk about the importance of hotels with a point of view, hotels that couldn't exist anywhere else.

It's a really interesting perspective from someone who has seen a lot of different brand concepts and knows what it takes to stand out and resonate with travelers. So without further ado, let's get into it. Hospitality. Hospitality. Hospitality. Hospitality. Hospitality brings people together. This is Hospitality Daily, the show that helps you stay informed and inspired each day by the most interesting people in hospitality.

My name is Josiah Mackenzie, and my goal is to help you reconnect with why you work in this industry and get fired up to go out there, delight others and reach your goals. Let's get started. I'm with Tamara Lohan, who co-founded Mr. and Mrs. Smith, sold it to Hyatt, and then rather than putting her feet up, took one of the biggest jobs in luxury hospitality.

She now leads Hyatt's luxury brands globally, and we're here talking today about the Unbound collection, which turns 10 this year. Tamara, it's great to have you. Thank you for having me. So Unbound turns 10. Talk to me about what that feels like and where the brand's going. You know, it's such an interesting collection. And the more I discover about it, the more I love it.

It's an opportunity for independent, unique hotels to join an organization and the benefits of being part of a larger organization, the economies of scale, the technology, the reach, the distribution, without losing their identity. And so to have something like that within the Hyatt ecosystem is really a joy, also because there's just so much storytelling. We all know how important that is in luxury.

And so we have, you know, some of the best, unique, independent hotels, and they can join that ecosystem and still remain their brand because it doesn't make sense for Hyatt to be the brand on this hotel because the hotel is the brand and it's in another cell. Right. And of course, here in London, you have the Great Scotland Yard, which is such an interesting property and has so much history to it. So are they all like that? They have some really cool hook.
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Travelers Want Hotels With a Point of View - Tamara Lohan, Hyatt

Transcript

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Travelers Want Hotels With a Point of View - Tamara Lohan, Hyatt

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.