Google Didn't See It Coming
Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue.
In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for brands, creators, and businesses trying to win attention online.
Is this the beginning of the end for Google’s dominance, or just the next evolution of advertising?
🏢 Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
👉 http://bit.ly/4krhxgO
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
00:00 Meta Glasses Are Better Than You Think
16:51 Meta Just Beat Google
24:12 The New Rule Of Brand Marketing
30:54 Why Most People Quit Too Early
33:46 Nike vs Adidas
39:15 The Best World Cup Ad So Far
42:50 AI Models Are Replacing Photoshoots
50:13 Should We Own OpenAI?
53:30 Patrick Ta’s Biggest Controversy
01:00:40 Patagonia’s Brand Problem
In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for brands, creators, and businesses trying to win attention online.
Is this the beginning of the end for Google’s dominance, or just the next evolution of advertising?
🏢 Hire My Agency
Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.
👉 https://thirdeyeinsights.ca/hire-tei
💻 Social Media Masterclass
My foundational training will help you stop guessing and start building content that converts.
👉 https://camille-moore.com/
🤝 1:1 Brand Strategy Intensives
For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.
👉 http://bit.ly/4krhxgO
📬 Subscribe to Branding With Benefits (My Substack)
Free weekly branding insights for people who want blunt strategy, not fluff.
👉 https://substack.com/@camilleemoore
🎙️ Podcast Available On:
Spotify | Apple Podcasts | YouTube | Everywhere You Stream
📱 Follow Camille Moore
Instagram: @camillemoore
TikTok: @camille.moore_
LinkedIn: Camille Moore
🌐 Website: camille-moore.com
🎨 Follow The Art of the Brand
Instagram: @theartofthebrand
✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
00:00 Meta Glasses Are Better Than You Think
16:51 Meta Just Beat Google
24:12 The New Rule Of Brand Marketing
30:54 Why Most People Quit Too Early
33:46 Nike vs Adidas
39:15 The Best World Cup Ad So Far
42:50 AI Models Are Replacing Photoshoots
50:13 Should We Own OpenAI?
53:30 Patrick Ta’s Biggest Controversy
01:00:40 Patagonia’s Brand Problem
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Matterfact has every podcast on Apple Podcasts and Spotify: 700K+ channels, 120M+ episodes.
The candid version is on a podcast,
not the earnings call.
Matterfact turns the conversations your coverage is already having into a searchable, citable record — across every episode, not just this one.