Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue. In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for brands, creators, and businesses trying to win attention online. Is this the beginning of the end for Google’s dominance, or just the next evolution of advertising? 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream 📱 Follow Camille Moore Instagram: @camillemoore TikTok: @camille.moore_ LinkedIn: Camille Moore 🌐 Website: camille-moore.com 🎨 Follow The Art of the Brand Instagram: @theartofthebrand ✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of &quot;👉The Art Of The Brand👈&quot; You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided. 00:00 Meta Glasses Are Better Than You Think 16:51 Meta Just Beat Google 24:12 The New Rule Of Brand Marketing 30:54 Why Most People Quit Too Early 33:46 Nike vs Adidas 39:15 The Best World Cup Ad So Far 42:50 AI Models Are Replacing Photoshoots 50:13 Should We Own OpenAI? 53:30 Patrick Ta’s Biggest Controversy 01:00:40 Patagonia’s Brand Problem

Google Didn't See It Coming

The Art of the Brand

# Full Transcript

**Podcast:** The Art of the Brand

## Participants

- **Camille Moore** (The Art of the Brand)
- **Philip Millar** (Third Eye Insights)

## Transcript

Like if you're on the fifth page, like you're dead as a business on Google. I think people are craving a deeper relationship with companies. For the first time ever, Meta has surpassed Google in ad revenue sales. The best time to plant a tree 20 years ago, second best is today. World building is providing someone a passport, an entrance into a destination. Like, oh, I've done 10 of them and nobody's watched it. I just want to like bang their head against the wall and say like, do 100. Because Google isn't relevant.

When you look at a Google search compared to a chat GPT search, it's not as good. The fact that he's not sponsored is crazy to me because it's got millions of views now. They have to have these moments to create social content to maintain relevance within the algorithm. How does Patagonia keep its moral high ground but protect its financial interests? Because this guy is ripping them off. Some of their top performing ad assets are AI generated imagery. What a brand, what a brand, what a brand, what a money.

So, welcome back to another episode of The Art of the Brand. The best part about this week's episode is God bless them. My parents are in the one room over from us packing the planners. It's the weekend. We brought them in. They're packing. My parents are coming after 90 minutes to... Because Camille Moore, God lover, cannot organize things. And so we do not have the capability in place based on the travel and the clients to have the assembly line going.

And she's got to sign these books. So she loves... We're not selling these books though. Like this isn't like a massive like business endeavor that's making money, right? Like we're really busy at the agency. We shoot... Like we're really launched the planners because... It is a personal touch because it's probably going to be one of my children or one of our parents or somebody on the team who's wrapping your box. It is not getting wrapped overseas in Asia. No, no. And honestly, as much as you want to laugh at me because you're right.

Like honestly, there is so much to learn whenever you do something like this. Like launching a side business, you know, when you have one. But how hard it is to do something for yourself when you're in the business of service, right? How many people listen to us that are service providers who it's like it's not convenient to spend time on yourself. It's why at some point you want to go from selling time to selling products. Because you want to be able to make money when you're sleeping. But that transition is very hard because people want your time.

Totally true. Very hard. And that is exactly where we are right now. But I didn't want to launch the podcast talking about the planner. I wanted to launch the podcast talking about Philip's new meta glasses. And honestly, I'm not goi...

Google Didn't See It Coming

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Google Didn't See It Coming

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.