Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they&#x27;re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.

Reddit Is Training The Robots

AdExchanger

# Full Transcript

**Podcast:** AdExchanger

## Participants

- **Alison Schiff** (None)
- **Sarah Sluice** (AdExchanger)
- **Jen Wong** (Reddit)
- **Katie McAdams** (Basis)

## Transcript

Welcome to AdExchanger Talks, the podcast devoted to examining the issues and trends in advertising and marketing technology that matter most to you. This episode is sponsored by Basis, the leading intelligent operating system for autonomous advertising. Its enterprise AI solution transforms campaign briefs into strategies and media plans that integrate directly into omni-channel activation.

I'm Alison Schiff and you're listening to AdExchanger Talks, or rather, let AdExchanger Talks because I was just in can. My guest this week is Jen Wong, the Chief Operating Officer of Reddit, and we recorded this episode in the podcast studio Reddit built inside its two-story space on the beach. We'll dig into how Reddit ended up training a lot of the LLMs people use every day, what those big data licensing deals with Google and OpenAI actually mean,

and how Reddit is trying to protect the human signal in its corpus at the same time others are trying to use Reddit to influence AI search. But first, quick little plug for Programmatic I.O. New York, taking place on September 28th and 29th at the New York Marriott Marquis. The open web is being reborn and will stuff your mind full of innovations, insights, and practical information. Come mentally hungry. Podcast listeners, you get 10% off the price of your ticket when you use the promo code POD10.

So what you waiting for? See you there. Hi. Hey. I usually say welcome to the podcast. And yes, this is my podcast, I guess, but this is your studio space at CanLion, which is very cool. And people can't see, but on the other side, there's a glass window and people are milling about in the Reddit space.

How's Can been for you so far? It's been great. It's been great. I love our space this year. It got a little bigger. So maybe our third or fourth year here. So the Reddit deli. We've had just a banner number of great meetings with like a more diversified group of clients and partners than ever. And I think the level of conversation, because there's so much happening, there's so much change happening. This is really interesting.

Like what is on people's minds? And that's sort of my favorite part of it. What's on people's minds? Can you give me a little taste? Well, I'm curious what you've heard too. But, you know, from my side, I think one is last year, I think people talked about AI in a very theoretical, maybe anxious way. There was a nervousness and attention and a sort of trailing off in people's voices like they were worried about their futures. Yes, like a dot, dot, dot. Right.

And that still remains. But I think that this year people have come back and are really ready to talk about MTP and opportunities to not just improve workflow, but just improve the whole way that things are done. And I think that's exciting. So it's...

Reddit Is Training The Robots

Transcript

Built for investment professionals

Every day you wait, your competitors are finding
edge in conversations you're not hearing.

Reddit Is Training The Robots

Transcript

Built for investment professionals

Every day you wait, your competitors are findingedge in conversations you're not hearing.

Every day you wait, your competitors are finding
edge in conversations you're not hearing.