Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they&#x27;re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.

Reddit Is Training The Robots

AdExchanger

Welcome to AdExchanger Talks, the podcast devoted to examining the issues and trends in advertising and marketing technology that matter most to you. This episode is sponsored by Basis, the leading intelligent operating system for autonomous advertising. Its enterprise AI solution transforms campaign briefs into strategies and media plans that integrate directly into omni-channel activation.

I'm Alison Schiff and you're listening to AdExchanger Talks, or rather, let AdExchanger Talks because I was just in can. My guest this week is Jen Wong, the Chief Operating Officer of Reddit, and we recorded this episode in the podcast studio Reddit built inside its two-story space on the beach. We'll dig into how Reddit ended up training a lot of the LLMs people use every day, what those big data licensing deals with Google and OpenAI actually mean,

and how Reddit is trying to protect the human signal in its corpus at the same time others are trying to use Reddit to influence AI search. But first, quick little plug for Programmatic I.O. New York, taking place on September 28th and 29th at the New York Marriott Marquis. The open web is being reborn and will stuff your mind full of innovations, insights, and practical information. Come mentally hungry. Podcast listeners, you get 10% off the price of your ticket when you use the promo code POD10.

So what you waiting for? See you there. Hi. Hey. I usually say welcome to the podcast. And yes, this is my podcast, I guess, but this is your studio space at CanLion, which is very cool. And people can't see, but on the other side, there's a glass window and people are milling about in the Reddit space.

Reddit Is Training The Robots

Read the full transcript

The candid version is on a podcast,
not the earnings call.

Reddit Is Training The Robots

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.