In a softening reinsurance market, it’s tempting to chase the cheapest capacity, squeeze every last point out of pricing, and call it a win. But that’s how you burn bridges. In this episode, Ben and Jerad unpack how cedents and brokers should approach renewal season when capital is abundant, pricing pressure is building, and everyone suddenly has options again. CONNECT WITH US: Say Hello: ⁠producer@thereinsurancepodcast.com⁠ Website: ⁠https://www.supercede.com⁠ LinkedIn: https://www.linkedin.com/company/supercedehq X: ⁠https://twitter.com/SupercedeHQ⁠ YouTube:⁠ ⁠⁠https://www.youtube.com/@SupercedeHQ⁠ RSS Feed: ⁠https://anchor.fm/s/7e741c8c/podcast/rss⁠ OUTLINE &amp; TIMESTAMPS: 00:00 Intro 01:06 Soft Market Strategies 02:17 New Narratives &amp; Softening Conditions 03:49 Cedents: Opportunity or Trap? 06:24 How Poor Data Damages Relationships 08:27 The Broker’s Role in a Soft Market 09:11 Price Cuts vs Long-Term Partnerships 11:31 Why Hammering Existing Partners Can Backfire 15:20 A Benign Cat Year… But What Comes Next? 19:14 Spotting Gaps Across Programmes 20:23 Using the Soft Market to Rethink Structures 21:23 Broker Nimbleness &amp; Proactive Ideas 24:09 Closing Thoughts

How to Win a Soft Market Without Burning Bridges | TRP #172

The Reinsurance Podcast

Hey there, welcome to The Reinsurance Podcast, the place where we dive into all things reinsurance, the coolest part of insurance. We're your hosts, Jared and Ben, a couple of ex-practitioners who loved the industry so much we founded SuperSeed to tackle some of its biggest headaches. And we're here to share our insights and stories with expert guests as we uncover what's really going on in the industry. Welcome back, everybody, to The Reinsurance Podcast.

And I'm laughing slightly because Jared knows that I, in a previous take of this episode, may have actually used an unusual introduction. So I'll keep it simple today. It was gold, but the retake requires cutting. Indeed. But not to dwell on that lost little humorous start to the episode that our audience will sadly never hear. Today we are discussing the delights of soft market strategies.

And why are we discussing them, Jared? Because the hard market is long gone. The hard market is long gone. It does feel like it's way behind us now. We're at a point where capital is reaching new heights. Yeah. $660 billion I saw as a recent number, 20% of which is alternative capital. Did it surprise you how quickly we came down from the hard market? I mean, again... Because it feels like literally yesterday we were like, whoa, the market is rock hard.

It's like we're spending so much time talking about that. And that was like a renewal season ago. And there were like peaks and new heights of capital. I have a theory. I think it's an astute observation. I have a theory that it's because rather than a gradually hardening market, we had a sudden shift. But when we had that market reset... It was a snap. Yeah.

How to Win a Soft Market Without Burning Bridges | TRP #172

Read the full transcript

The candid version is on a podcast,
not the earnings call.

How to Win a Soft Market Without Burning Bridges | TRP #172

Read the full transcript

The candid version is on a podcast, not the earnings call.

The candid version is on a podcast,
not the earnings call.