Season 7, Episode 23: Building ad tech for the chatbot era (with Tal Shoham)

We discuss the transition of AI-native applications toward ad-supported monetization models. Among other things, we cover:
Whether AI-native apps will follow the mobile gaming trajectory by adopting hybrid monetization models to reach massive global audiences
How the high operational costs of AI inference necessitate a move toward ad-supported tiers to maintain sustainable profit margins
Why the granular intent signals captured in LLM conversations offer a superior alternative to traditional search-based advertising targeting mechanisms
What new native ad formats will emerge to integrate seamlessly into AI workflows without disrupting the core user experience
When the venture capital funding environment will demand more disciplined monetization strategies from AI startups over pure user growth
How established ad-tech infrastructure from the mobile gaming era can be adapted to serve the unique needs of AI developers

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back

Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.
The Mobile Dev Memo podcast is available on:
Spotify
YouTube
Apple Podcasts